COLORS acquires rights to air the epic Mahabharat
~ The show has started airing from Wednesday 6th May 2020, every day at 8 PM UAE time ~
United Arab Emirates, May 11, 2020: The nationwide lockdown has been keeping us indoors as we scramble to cope with an unprecedented pandemic while finding comfort in entertainment avenues. The audience is being swept over by the wave of nostalgia with the classic and yesteryears shows making a return on television. One of such hidden gems is the epic narrative of Mahabharat that continues to hold prominence in our lives while teaching us about the art of living. After its record-breaking run in India, the iconic mythological show is airing on COLORS from Wednesday 6th May 2020, every day at 8 pm UAE time.
Starring Nitish Bharadwaj, Mukesh Khanna, Rupa Ganguly, Gajendra Chauhan, and Puneet Issar, Mahabharat is directed by Ravi Chopra, Mahabharat was first aired between 1988-90. Back in time in India, watching the show used to be a morning ritual and the streets would go silent as the entire nation would tune in to watch the episodes with their families. Decades later, the show is still deemed cult for its rich storyline, grandeur, and fine performances and holds a memorable place in viewer’s lives.
Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, says, “Due to the nationwide lockdown, the television landscape is changing quite significantly. The popular classics and erstwhile shows have found a renewed interest amongst the audience as they provide relief and induce nostalgia. We, at COLORS, are constantly and very closely evaluating the viewership trends and designing our programming to give our audience the best content. In a similar move, we are elated to air Mahabharat on television to give our viewers another opportunity to relive the golden times.”
Elaborating on the show, Govind Shahi, Executive Vice President, IndiaCast Media Distribution Pvt. Ltd. said, “I believe that Mahabharat is much more than just a regular television serial. It has taught all of us key learnings about life. I recall watching the show with my parents every week and it was immensely enjoyed in practically every home in India. Bringing it back on screen today which is 32 years after its original telecast, it is a good time for families to watch this show together – a refresher for some while a whole new experience to the others.”
‘Mahabharat’ is airing on Colors ME daily from Wednesday 6th May in a two-hour slot at 20:00 – 22:00. It will air with English subtitles.
As your entertainment partner, we urge everyone to stay indoors and stay safe.
‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS, launched on 21st July 2008, offers an entire spectrum of emotions to its viewers. From Fiction Shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jazbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through shows like Choti Sarrdaarni, Shakti…Astitva Ke Ehsaas Kii, Vidya, Barrister Babu, Pavitra Bhagya, Shubharambh, Bigg Boss, Rising Star, Dance Deewane and Khatron Ke Khiladi amongst others.
‘IndiaCast’ is India’s First multi-platform ‘Content Asset Monetization’ entity, jointly owned by TV18 & Viacom18. The company’s mandate includes Domestic Distribution, Placement Services, International Channel Distribution, International Marketing & Advertising Sales, New Media (digital) distribution and Content Syndication for all the group companies (TV18, Viacom18, A+E Networks|TV18, ETV network and Turner International India) channels & content. For Domestic Distribution, IndiaCast manages subscription & placement services for TV18, Viacom18, A+E Networks | TV18, ETV Network and Turner International India. IndiaCast aggregates and distributes over 68 channels spanning genres including General Entertainment (Hindi & Regional), Kids, News (Hindi, English, Business, International and Regional), Music (Hindi & International), Infotainment and Lifestyle, Movies (Hindi & English) etc. Internationally, IndiaCast has a portfolio of over 10 channels (including COLORS, MTV India International, Rishtey, News 18 India, 6 COLORS regional Services and ETV Telegu) that are viewed in 94 countries as linear services. With a rich content library across genres, IndiaCast also syndicates content in over 135 countries in 35+ languages (including Hebrew, Russian, Serbian, Bosnian, Albanian, Macedonian, Croatian, Azeri, Kazakh, Swahili, Vietnamese, Romanian, Bulgarian, Swahili, Kurdish and English among others). IndiaCast also delivers a wide range of content to various new media platforms including content from over 20 channels from the group across News, Music, Youth & Lifestyle, General Entertainment & Infotainment genre in multiple languages. Apart from Television shows & series, IndiaCast also offers Indian feature films (both Bollywood & Regional) on digital platforms in India and overseas markets. For more information on IndiaCast, log on to www.indiacast.com
About Viacom18 Media Pvt. Ltd.
Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of TV18, which owns 51%, and Viacom Inc., with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.