From the court to the streets: PUMA’s Spring/Summer 2020 eyewear collection
Sports company PUMA is taking the court to the streets with its Spring/Summer 2020 eyewear collection, which features improved technical details, conceived to maximize the wearer’s freedom of movement on the pitch, in the gym and in everyday life.
Offering Active and Sportstyle themes for sunglasses and optical frames, as well as a junior product range, the collection stands out with acid colors such as yellow and orange.
The Active side combines 90’s vibes and sport mode into clean and fluid shapes with a nod to car design. Frames are enhanced with integrated hinges, rubber grip pads, adjustable temples and wrapping lenses for optimized vision while training outdoors.
Inspired by the cycling glasses of the 80’s, and by the fusion of sport and fashion, the Sportstyle silhouettes embrace modern lifestyle with a penchant for retro streetwear. Lightweight constructions reinvent the mask trend with narrow proportions and bold branding for an eye-catching look.
The kids’ offering takes its cue from the adult styles playing with versatile shapes, energetic colors and sleek contrasts.