Agthia Debuts Region’s First Grass-Fed Yoghurt by Yoplait
Abu Dhabi, UAE, July 12, 2020 – Agthia Group PJSC, one of the region’s leading food and beverages companies, which is part of ADQ, one of the region’s largest holding companies with a diverse portfolio of major enterprises spanning key sectors of Abu Dhabi’s non-oil economy, has launched the region’s first grass-fed yoghurt under its Yoplait brand as part of the company’s long-term commitment to innovation and sustainability. The nutritious Yoplait Grass-Fed Yoghurt is made in the UAE by Agthia and available in key supermarkets and outlets across the country.
Developed in response to the increased consumer demand for sustainable and healthier dairy products, Agthia’s launch of the innovative Yoplait Grass-Fed Yoghurt has entered the rapidly growing sustainable products category. This new product offers customers freshly made yogurt with milk from grass-fed cows without any added hormones, and fortified with Vitamin D, Calcium and Probiotics. The milk produced for Yoplait Grass-Fed Yoghurt comes from cows that graze naturally, and at 88.1 per cent, outperform average European standards for outdoor grazing, which is better for the environment, consumer health and animal welfare.
Alan Smith, Chief Executive Officer of Agthia, said, “As one of the leading F&B companies in the region, Agthia remains committed to innovation and expanding our product portfolio. We are proud to introduce yet another region’s first, as grass-fed yoghurts have already proven their popularity amongst customers around the world. With all the choices in the yoghurt aisle, we wanted to meet growing consumer demand for healthier products and offer them a grass-fed yoghurt option with a tested superior taste.”
Smith added, “We are honored to be the exclusive producer of Yoplait dairy products in the UAE and Oman, offering a household name that comes with over 50 years of experience and commitment to deliver healthy delicious products.”
Dr. Rabih Kamleh, SVP Research and Development Quality Assurance of Agthia, said, “We are delighted to introduce such an innovative product to consumers in the UAE. Yoplait Grass-Fed Yoghurt has been developed with a new formula and highlights Agthia’s commitment to provide consumers with healthier options through our innovations in the market. This new Yoplait Grass-Fed Yoghurt’s innovative formula has been tested, and we are delighted to share that consumers gave it a superior taste rating as it completely outperforms other top dairy brands in terms of consumer preference. Through our R&D efforts and scientific findings, we look forward to continue providing such innovations to consumers in the UAE and beyond.”
Yoplait Grass-Fed Yoghurt comes in two varieties, Yoplait Full Cream and Yoplait Low Fat. Consumers will have the option of choosing between a 1 KG size or a smaller 170 G size.
Agthia is the exclusive producer of Yoplait in the UAE and Oman. Yoplait is the world’s second largest fresh dairy producer, supplying over 2,500 dairy products in 50 countries around the world. The dairy giant has established itself in the global dairy market as an innovative brand that delivers extensive know-how to supply superior, indulgent taste experiences combined with quality and nutrition.
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