Dubai’s Seafood Souq helps HORECA Companies with Cost Efficiency Technology


Seafood Souq, a new, free online marketplace for businesses in the UAE, is a one-stop-shop for all Seafood products. Restaurants, supermarkets, retailers and processors can choose where their seafood comes from with an online catalogue of international and local sellers. By creating a digitized supply chain and connecting buyers direct to the source, Seafood Souq eliminates unnecessary steps in the cold chain, giving buyers the best value for money.


Transparency is a key component to the Seafood Souq mission, especially when it comes to pricing. Buyers can see and compare real market pricing of products giving them the ability to choose the best value products for their business.


With 1 in 5 seafood products mislabeled globally, Seafood Souq’s mission is to eliminate the worry of businesses receiving lesser value products or fish that can be damaging to consumer’s health. 100% traceability is a fundamental component of the Seafood Souq platform.


This traceability is delivered to buyers through complete tracking and visibility of the supply chain from how the product was produced, when and how it was harvested, packaged, all the way through to delivery.


“The core aim of Seafood Souq is to revolutionize the seafood industry through digitisation, we’ve used technology to improve the efficiency of the value chain from Sea to B giving buyers a transparent and traceable way to source products and ultimately improve yet simplify their procurement process,”  commented Sean Dennis, CEO and Co- Founder of Seafood Souq.


By offering cost efficiencies to HORECA companies, Seafood Souq provides the added benefit of ensuring every stakeholder is receiving better-priced products and with the traceability documentation to verify it’s efficiency and quality which can be passed all the way to the end consumer.

Discover worldwide seafood producers and compare products, prices and order in just a few clicks at


About Seafood Souq:

Seafood Souq is a technology company, established in the UAE, with the principle objective of providing a range of technology solutions to manage the seafood supply chain more efficiently. Its principle focus is to provide an open and transparent marketplace for seafood, which is proving hugely successful with the company seeing its turnover increase 900% since the start of 2020. However, one of its most exciting innovations is a product called SFS Trace, which is designed using original innovative technology to provide a fully integrated solution offering consumers 100% traceability of the cold chain, from ocean or farm to the plate.