IKEA brings holidays to homes with ‘Vacation in a Box’ Campaign
Beat the holiday blues by bringing the world to your living room
Dubai, UAE, 20 July 2020: In the last few months, many residents of the UAE have been forced to cancel or postpone holiday travel plans. Hopes and dreams of browsing foreign street markets, making spontaneous friends abroad and trying exotic foods were quickly dashed. Enter IKEA who will spend this summer bringing the world to the UAE while the UAE is staying home.
To give people a little taste of travel at home, IKEA has created Vacations in a Box, a variety of handy kits that will help customers recreate unique experiences from the world’s top destinations from the comfort of their own homes.
Each box comes with essential IKEA items carefully curated to set the scene, depending on the destination selected, such as pillows, dishes, candles and artwork. Each box is affordable and contains décor that will add to the furniture many will already own, meaning they don’t have to break the bank to make their homes feel like Tokyo one night and Paris the next.
Carla Klumpenaar, General Manager of Marketing, Communications and Interior Design at IKEA UAE said of the campaign, “IKEA’s vision is to create a better everyday life for the many people. Right now, many people are unable to enjoy the well-earned holidays they had planned. With our Vacations in a Box, it’s easy for people to experience a French-style candlelit dinner or sip green tea while kneeling on cushions inspired by Tokyo.
‘’The boxes contain song suggestions, movie recommendations and recipes that provide insight about the culture and traditions of each selected destination. All they need to do is add a little imagination, have fun with it and plan their next destination!”, she added.
Vacations in a Box will be available from 20th July until stock lasts either in-store at the Dubai Festival City or Festival Plaza stores or online.
For more information, please visit www.ikea.ae/vacations-in-a-box
For more information on IKEA, please visit:
About IKEA UAE
IKEA UAE, a member of Al-Futtaim group of companies, offers an extensive range of home furnishing products & accessories of good design, value and functionality. In the UAE for 29 years, the IKEA stores in Dubai Festival City, Festival Plaza in Jebel Ali and Yas Island, Abu Dhabi closely follow the popular self-serve and self-assembly concept which was conceived in Sweden over half a century ago. IKEA offers customers a complete family day out through its ability to cater to children’s needs at Småland play area and serves a wide choice of refreshments at the IKEA Restaurant and Café. The Customer Ordering and Collection Point in Al Ain offers residents easy access to well-designed products at a great price.
Customers can also join the IKEA FAMILY loyalty programme to avail of great offers and extended services on every visit to the store. Toll free number for the world-famous brand is 800 4532 (800 IKEA). For more information visit www.IKEA.ae, www.facebook.com/IKEAUAE or @IKEAUAE on Twitter.
Established in the 1930s as a trading business, Al-Futtaim today, is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.
Divided into four operating divisions; automotive, financial services, real estate and retail; employing more than 42,000 employees across 29 countries in the Middle East, Asia and Africa, we partner with over 200 of the world’s most admired and innovative brands.
Al-Futtaim’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers each and every day. For more information visit: www.alfuttaim.com