HONOR Announces Partnership with Celebrated Artists for MagicBook 14 Co-design Sleeve

Innovative designs bridge fashion and technology

DUBAI, UAE JULY 29, 2020 – As a brand that embodies both cutting-edge technologies as well as bold and sleek designs, HONOR is excited to announce it’s working with a selection of well-known artists and designers from around the world to develop sleeves for the newly launched HONOR MagicBook 14. The artists truly embody HONOR’s bold, adventurous spirit and include names like Jacky Tsai, a contemporary pop artist on the rise, and Giovvanni Ozzola, the Italian artist who is known for its multi-medium artistic practice. As part of the 1+8+N IoT strategy, HONOR is committed to creating innovative, fashion forward technology, with the aim of creating a more intelligent, connected world.

HONOR x Jacky Tsai: An Innovative Fusion of Pop Art and Chinese Craftmanship

Jacky Tsai, one of the world’s influential contemporary pop artists, based in London, the Chinese artist is known for his vibrant style and inventive approach to design which fuses traditional eastern artistic techniques and imagery with western Pop Art.

While studying for his Masters at Central St. Martins, London, Tsai came into the limelight when he created the iconic floral skull emblem for legendary designer Alexander McQueen. The floral skull motif has been used across many of his artworks since then and has made Jacky an icon in the art and fashion world. Tsai’s diverse works have gained him international acclaim and his work has been showcased around the globe at key exhibitions in London, Moscow, Hong Kong, New York, and Singapore.

The Floral Horse

Tsai’s work is vibrant in color and often incorporates elements of traditional Chinese legends. With the eye-catching limited-edition design he created for the HONOR MagicBook 14, named “Floral Horse”, Jacky fuses elements of pop art with iconic eastern influences using splashes of colour across the watch faces and straps, creating a balance and harmony between cultural extremes. In ‘Floral Horse,’ Jacky uses his vibrant style and inventive approach, combining flowers, rocks, equestrianism and many other elements to build a strong decorative character.

 

HONOR x Giovvanni Ozzola: Experimenting with light and photography in “Ficus”

Born in Florence, in 1982, Giovanni Ozzola lives and works in the Canary Islands. As an artist who continuously explore various mediums in his practice, Ozzola works primarily in photography, as well as video and sculptural installation. His artworks have been exhibited internationally in several world’s important public and private institutions, among them Fosun Foundation in Shanghai, 313 Art Project in Seoul, District 6 Museum in Cape Town, Mori Art Museum in Tokyo, Tate Modern in London, Fundacion Unicaja in Malaga and Galleria Continua.

Ficus

“Ficus” is an exploration of space and light. The artist’s capture of the leaves in different lighting conditions, adding depth and dimension to the final design, as well as bringing in more edges to the still objects. You can feel a sense of quietness by the light play under black and white.

Designed for on-the-go professionals and students who need a powerful laptop to take them from day to night, the all new HONOR MagicBook 14 boasts a thin, lightweight notebook with up to 10-hour battery life, catering to young people on-the-go looking for a smart device for work and play. For more information on the HONOR MagicBook 14 visit:

https://www.hihonor.com/ae-en/

 

 

About HONOR

HONOR is a leading smartphone brand. The brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, HONOR has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.

 

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