The most important trends for Fall/Winter 2020 covered by‘Italian fashion towards Dubai.’

Celebrating the women of today, Fall/Winter 2020 trends welcome contrast; with top trends ranging from punk, to preppy, and colour palettes of nudes and neon.

 

The initiative ‘Italian fashion towards Dubai’, introduces 14 fashion brands from Emilia-Romagna to showcase their renowned craftsmanship, and highlight their unique interpretations of the key trends for Fall/Winter 2020.

TREND: CapesBRAND: Rosanna PellegriniINFO:

For those wishing to stay modern while firmly classic, the return of the cape is the answer, a chic (and comfortable) complement to both casual looks and eveningwear.

TREND: ShearlingBRAND: Roncarati

INFO: Never straying far from the failsafe winter trend, this season sheepskin underwent a more natural regeneration, with energetic, urban and sporty versions seen on the runways; preppy at Celine, Seventies-style at Chloé and fit for the adventurer at Isabel Marant.

 

TREND: Glam

BRAND: Pinko,  Orequo and Leonori

INFO: This is all about the Bright Young Things, those swinging-from-the-chandeliers debutantes from the 1920s and 1930s, seen through the prism of the 1970s.

From slinky slips to sequin frocks, this is high-shine hedonism with a curve-caressing bias cut or kick-flip hem. This is XL glamour.

The Look: Shine bright in silk, satin and sequinned dresses and skirts that fall to the ankle. Dip your toe into the trend with costume jewellery in the form of statement earrings with a matching necklace.

 

 

 

TREND: Bourgeois

BRAND: Pinko

INFO: After seasons of more conceptual fashion, a return to a style code with elegance at its core is shaped the capsules on the runway at Fashion Week Fall/Winter 2019-2020. Think late 1970s and early 1980s bourgeois, refined silhouettes with skirt-cum-culottes, blazers, sharply pleated trousers, tailoring and trench coats…the key is creating coherent looks with precise cuts.

 

TREND: FurBRAND: Pinko

INFO: Faux -fur is more than just a trend – it’s prominence on the runways is symptomatic of the fashion world’s growing environmental awareness. What’s more, the shows at Fall/Winter 2019-2020 proved its versatility, with the kitschy glam-satire of the Moschino show and a more natural, arty look at Stella McCartney.

 

 TREND: Red BRAND: Modaf, A&A and Gil Santucci

INFO: Although the presence of tonal black was undeniable, angry red also had a place in the AW20 collections. Whether in lace at Bottega, ruffles at Ferretti or sequins at Christopher Kane, the colour packed a punch from city to city. Valentino slipped its characteristic red into its otherwise toned-down collection, Saint Laurent said it with vinyl, Molly Goddard made it work in her trademark tulle and McQueen injected the hue into its Welsh-inspired collection.

 

 

TREND: Black BRAND: Labam and A&A

INFO: If last season was a total whiteout, where a number of key designers chose to show head-to-toe white, then come autumn, it’s back to black. Valentino, Balenciaga, Givenchy, Victoria Beckham, Off-White and Dolce & Gabbana all opened their shows with strong black silhouettes, while Chanel, Jil Sander, Ralph & Russo, Rochas, Kenzo, Lanvin and Brandon Maxwell championed tonal black throughout their collections.

A sombre comment on the state of things or a trend-free approach to elegant dressing for women in the real world? Either way, black is the new black – and it’s time to wear it top to toe.

 

TREND: SustainableBRAND: Free – Volo

INFO:

Developing circular systems to reduce the generation of textile waste. The materials used come from leftover fabrics, and combined with the precious and creative work of the women, unique upcycled pieces come to life. Upcycling is always possible, even after wearing a garment for a long time, to a point of destruction. The possibilities with upcycling are endless.

 

TREND: Knitwear

BRAND: Susy Mix

INFO:

From the trends of the new season that see alternating sweaters of all kinds, oversize and turtlenecks with a touch of vintage and handmade, ideal for every moment of the day. The sensuality of knitted dresses mixes with the rigor of high-necked vests to be worn over shirts. Hyper-enveloping scarves, soft collars and more complete the look.

 TREND: LingerieBRAND: C.Alla

INFO:

Lingerie is not just reserved for the nighttime. By day, pair a retro-vintage silhouette with lace and baby-doll detailing.

 

 

 

 

Notes to Editors

 

Unioncamere Emilia-Romagna

Unioncamere Emilia-Romagna is the Regional Association of the eight Chambers of Commerce of Emilia-Romagna together (Bologna, Ferrara, Modena, Parma, Piacenza, Ravenna, Romagna, Reggio Emilia and Rimini). The aim is the promotion of the region’s economic strength, in cooperation with all local policy-makers. In particular:  provides institutional representation of Chambers; coordinates the activities of the Chambers also with regard to the regional internationalization; analyses and monitors the regional economy.

 

Italian Trade Agency (ITA)

Italian Trade Agency is the Governmental agency that supports the business development of Italian companies abroad and promotes the attraction of foreign investment in Italy. With a motivated and modern organization and a widespread network of overseas offices, ITA provides information, assistance, consulting, promotion and training to Italian small and medium-sized businesses. Using the most modern multi-channel promotion and communication tools, it acts to assert the excellence of Made in Italy in the world. The Italian Trade Agency collaborates with Italian Regions, Chambers of Commerce, Industry and Trade Associations and other public and private organizations. https://www.ice.it/en/index.php/markets/united-arab-emirates; www.investinitaly.com

 

Roncucci&Partners

Roncucci&Partners is a business consulting company, specialized in designing and implementing business internationalization projects. R&P, established in 2001 and with 35 consultants, is based in Bologna, Emilia-Romagna Region, Italy and supports Companies to define the strategies to enter new international markets and develop their business abroad. Moreover, R&P supports its clients through fund raising for financing internationalization activities. http://www.roncucciandpartners.it/