ADIDAS LAUNCHES X GHOSTED, DESIGNED FOR NEW LEVELS OF SPEED

 

  • All-new X GHOSTED boot is designed to help push boundaries of raw speed in the modern game
  • The latest X silhouette offers technology breakthroughs – TRANSLUCENT MIRAGESKIN and CARBITEX SPEEDFRAME that make it look and feel fast to players
  • X GHOSTED will be worn on pitch during the return of the 2020/2021 UEFA Champions League, UEFA Europa League and UEFA Women’s Champions League, from 5th August

 

Dubai, 16th August 2020 Today, adidas reveals the all-new X GHOSTED built for speed. Designed upon the last of a sprint spike, X GHOSTED equips players looking to redefine the boundaries of fast for the return of the 2020/2021 UEFA Champions League, UEFA Europa League and UEFA Women’s Champions League.

 

Powered by a carbon fibre forefoot plate innovation, and a unique translucent upper, the all-new silhouette both looks and feels fast thanks to these significant design breakthroughs.

 

Ben Herath, VP Design, adidas Football said; When the sporting world slowed down this past summer, the need – and drive – for speed didn’t. We saw athletes at all levels continue to push their limits. This just reiterated what we’ve always known, speed is as important as ever in football.”

 

“And why did we decide to focus on speed? Because that’s what our audience told us they craved via listening groups held in cities around the world. To give them what they wanted, we worked with our designers and took inspiration from the world’s fastest, and featured new innovations to create X GHOSTED, one of our fastest boots ever made”

 

From first glance, the boot looks fast thanks to the introduction of an all-new adidas performance material technology, TRANSLUCENT MIRAGESKIN. This single layer of high-performance material is layered over a wire framework to create a seamless upper that provides lightweight stability and support. Its unique, ghost-like and semi see-through aesthetic visually represents the feeling it gives athletes. Further nods to speed come in the detail, with the three-stripe placement inspired by the wings of the peregrine falcon – the fastest creature on earth.

 

X GHOSTED is designed to be a lightweight speed boot that feels fast when placed on the foot thanks to insights from the running track, where marginal gains on the clock define the game. This started with deconstructing the track spike, and rebuilding it for football to reflect the specific needs of the modern game. The result is a striking SPRINT CONSTRUCT, featuring a toe spring, allowing on demand lineal bursts but also providing the support for explosive agile movement.

 

In a first of its kind, a VACUUM FIT EXPERIENCE lets players feel the air sucked rapidly out of the boot when worn, creating a super snug fit that supports explosive moves thanks to its proximity to the contours of the foot.

 

In response to the demand for a new innovation that supports players looking to go fast, adidas introduces CARBITEX SPEEDFRAME – a dynamic carbon plate. This innovation was crafted via an open source approach, and harnesses the extreme power and performance of carbon fibre but in a flexible form. X GHOSTED is the first football boot available at scale with the integration of a dynamic carbon plate.

 

X GHOSTED will be worn by football’s current, and future fastest from 5th August, including Mohamed Salah, Heung-Mon Son, Gabriel Jesus and Vivanne Miedema who are ready to unleash next-level speed this season.

 

adidas X Ghosted and the Inflight Pack will be available from 1st September in the GCC via adidas.com with prices starting from AED 1,299 for X Ghosted, AED 1,299 for Nemeziz 19+ FG, AED 1,299 for PREDATOR Mutator 20+ FG and AED 1,199 for COPA 20+ FG. Pre-orders can be done at adidas.com/football_x

 

To find out more, please visit: adidas.com/football. Follow the conversation on Instagram, Facebook and Twitter and using #X20 and @adidasfootball.

 

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For further media information please visit http://news.adidas.com/GLOBAL/PERFORMANCE/FOOTBALL or contact:

 

Rawan Khalifa                                                   Yvonne Ehiguese

rkhalifa@stickygingerpr.com                     yehiguese@sticygingerpr.com

 

Notes to editors:

About adidas in Football

adidas is the global leader in football. It is the official supplier of the most important football tournaments in the world, such as the FIFA World Cup™, the UEFA European Championship & the UEFA Champions League. adidas also sponsors some of the world’s top clubs including Real Madrid, Manchester United, Arsenal, FC Bayern Munich & Juventus. adidas is also partner to some of the best athletes in the game including Leo Messi, Paul Pogba, Mohamed Salah, Paulo Dybala, Gabriel Jesus, Roberto Firmino, Joao Felix, Serge Gnabry, Isco, Dele Alli, Karim Benzema, Vivianne Miedema, Lindsey Horan & Wendie Renard.