Dabur Herb’l takes inspiration from Arabic culture to launch toothpaste with Blackseed extract


Dubai, UAE, 31 August 2020: Dabur Herb’l, the regional market leader in herbal oral care, has introduced fluoride-free Blackseed toothpaste. Offering complete care, the toothpaste aids in strong teeth and gums and ensures the breath is fresh. The herbal toothpaste has no peroxide or Triclosan content, making it completely safe.

Blackseed oil or nigella sativa is a native herbal plant popular in therapeutic care in the Middle East for centuries.

Dhruv Sharma, Category Head – Dabur Oral Care, said: “Today’s consumer is suffering from multiple dental problems such as cavities, gums related issues and bad breath. Dabur Herb’l Blackseed toothpaste offers Complete Care and is enriched with natural ingredients like Blackseed oil and Tea Tree oil, that have natural antibacterial properties. It helps teeth and gums affected by harmful germs, reduces the appearance of plaque and provides complete care for strong healthy teeth.”

Complimentary with the toothpaste is an environment friendly bamboo toothbrush, with soft bristles for a great brushing experience.

New Dabur Herb’l Blackseed Expert Enamel Care toothpaste is available from most supermarkets and online retailers in GCC.