Social Family Robot ‘MISA’ To Hit Stores In October

  • AI and machine learning enabled robot makes a perfect companion, edutainer, personal assistant, home security and more
  • Acts as a virtual nurse, making it ideal for expats who need elderly support
  • Unlike other PA devices it does not record any data and provides ad-free content


UAE – September 07, 2020:  ILife Digital, A developer for innovative technologies today announced the launch of MISA – a next-generation social family robot, which will be available in the UAE from October 20, 2020.

Responds to its name ‘Hey Misa’ is first-of-its-kind, making a perfect addition to any household as it is uniquely designed to handle almost everything – this includes play/teach children, handle daily schedule/tasks with ease, home automation and surveillance, support elderly care and more. The multilingual Robot understands 10 languages – French, English, Dutch, German, Italian, Portuguese, Spanish, Mandarin, Japanese and Korean. iLife’s robotics team is currently developing MISA to communicate in Arabic.

Deepak Bhatia, Co-founder said, “It’s our vision to bring affordable and latest in robotics for homes and families. Our robotics team has designed Misa making it capable to blend right into your family as a friend, teacher, companion, cameraman, homemaker, entertainer and more – It is smart, interactive, and uniquely mobile.”

MISA is equipped with a range of high-tech sensors, AI, 7inch IPS display and emotional intelligence that can easily learn, teach, and interact with people. Some of its key features are:

  • Misa can interact socially like a human pal expressing certain emotions. It is also designed to provide personal assistance – ask information, schedule meetings/ reminders, Video calling, chat, etc.
  • Misa comes preloaded with thousands of hours of safe and ad-free games, books, learning apps and videos all from top brands that families prefer and love such as Little Miss, The Moomins, Mr. Bean, Peter Rabbit, Mr. Men and more.
  • Misa is capable of providing elderly care like having a nurse 24 x 7; by monitoring medication and alerting if meds are not taken properly especially for seniors who have serious medical conditions such as vision, memory lapses, etc. It also provides video calling/ surveillance feature for expats from anywhere in the world to monitor parents that are alone.
  • Backed by 4 wheels and a multitude of sensors, Misa is a fully mobile robot that works in tandem with Misa Connect app, which enables users to give directions to and control the Robot remotely – making it a smart choice for home automation and remote video surveillance.
  • Monitors content consumed on smart devices and blocking of unwanted applications.
  • KidSAFE + COPPA certified it provides data privacy with end-to-end data encryption.
  • Educational, learning and skill training module available for people of determination to keep them engaged and motivated.

UAE residents can purchase MISA early October at an attractive launch price of AED 999, which will be available across all major retailers.



About I-Life Digital Technology:

I-Life Digital is one of the leading consumer electronics company in Middle East, CIS and Africa. Over the past 7 years, I-Life has pioneered the democratization of technology for masses by offering affordable innovations through their product offerings and removing barriers for large scale adoption of advanced technologies.