Dubai, United Arab Emirates, 7 September 2020: School’s finally back! The new academic term is in full swing, with students across the UAE excitedly reunited with teachers and friends and meeting new schoolmates in the clean and safe classrooms. With the first week of the new term over, now’s the time for parents and kids to shop for any missing classroom must-haves and discover some great extracurricular activities around town.


Thankfully for parents and students, the Back to School offers and promotions are on for a few more weeks. Students of all ages have until 26 September to fill up their school bags or boost their new term wardrobe with the latest looks and fashions.


Families can also find out the latest information regarding the ongoing health and safety procedures in place at schools around the city by chatting with officials from Dubai’s Knowledge and Human Development Authority (KHDA) at a series of in-mall activations and interactive presentations.


As part of the KHDA’s #NewDaysNewWays edutainment programme, KHDA staff will be available to speak to the members of the public at a special Information Hub at City Centre Mirdif from 9 September to 19 September. Youngsters can also take part in activities including making masks for themselves and even special face coverings that will be distributed to students in Sudan as part of a charitable partnership with UNICEF. Modesh and Dana will also be on hand to meet fans at the Information Hub with a series of special appearances from 10 September to 15 September. Times TBC.


Borders stores in Al Ghurair Centre, City Centre Deira, City Centre Mirdif, Dubai Festival City Mall, Dubai Marina Mall, Festival Plaza, Mall of the Emirates, The Dubai Mall and The Springs Souk are participating in the great Gear up for Back to School at Borders promotion. Until 26 September, shoppers can enjoy a wide range of offers on books, games, bags and much more. The deal includes: buy two books or games and get a third at the lowest price for free; spend between AED250-500 on specific items and get a free voucher up to AED50; spend AED50 on Estellar products and get a free box of 12 coloured pencils; get cash back of AED100 or AED250 when you spend AED500 or AED1,000 respectively on Kipling products; spend AED500 on Kipling products and get a free water bottle; plus get a free lunch box and water bottle when you buy any Hershel product.


Dubai Shopping Malls Group (DSMG) is hosting a huge Back to School promotion until 26 September, with a total of AED100,000 up for grabs. The promotion invites shoppers who spend AED200 in any DSMG mall to enter into a raffle to scoop AED5,000 in cash. Five winners will be chosen each week, with the remaining draws taking place on 12, 19 and 26 September. Participating malls include Al Bustan Centre, Al Barsha Mall, Al Ghurair Centre, Arabian Centre, Bin Sougat Centre, BurJuman, City Centre Al Shindagha, City Centre Me’aisam, Dubai Outlet Mall, Etihad Mall, Reef Mall, Oasis Centre Mall, Times Square Centre, The Mall in Jumeirah, Uptown Mirdif, Sunset Mall and Palmstrip Mall.


University students and adult learners can discover great savings from 25 per cent to 50 per cent across all colour cosmetics and beauty accessories at Flormar stores in The Dubai Mall, Oasis Centre Mall, Mercato Mall, Al Ghurair Centre, Madina Mall, Festival Plaza, BurJuman and City Centre Deira until 26 September.


Never be late for classes again with the great Rivoli Rewards – Time To See promotion. All Rivoli, Rivoli EyeZone and Hour Choice stores across the city are participating in the promotion until 3 October, with customers able to enjoy great deals on watches, sunglasses and frames. Shoppers need to simply make a purchase to be rewarded withgift vouchers worth AED100 to AED1,000 depending on spend instore.



The ultimate Back to School gift for students and teachers embarking on a new educational journey, Jawhara Jewellery is offering a 50 per cent discount on selected diamond and pearl jewellery pieces. Customers who spend AED1,000 to AED2,499 will receive a free pen, a free pearl bracelet for purchases of AED2,500 to AED4,999 and a free 18k choker for purchases of AED5,000 and above. The promotion is available at participating Jawhara Jewellery stores across the city until 26 September.


Until 9 October, Dubai Festival City Mall will delight shoppers with a great range of offers and savings from 50 percent onwards available on a massive selection of items at the Mall’s Festival Souk attraction. Located on the ground floor of the mall at Robinon’s Department Store, the Festival Souk is a one-stop-shop for big deals on big name brands.


Step into the new academic term in style with a pair of comfortable and trendy shoes from Shoexpress. The affordable footwear fashion store is offering 30 per cent to 75 per cent off its range of sneakers, high heels, boots and more. The promotion runs until 26 September at Shoexpress branches in Oasis Centre Mall, City Centre Mirdif, The Dubai Mall, Arabian Centre, Ghurair Centre, Ibn Battuta Mall, City Centre Me’aisem and BurJuman.


The best young athletes still have a few more days to take part in Sun & Sand Sports ’Schools Have Talent’ contest for the chance to win AED10,000. Created to shine the spotlight on the nation’s most talented young athletic prospects in five major sport disciplines – dance, gymnastics, football, basketball and martial arts – the online contest will run until 17 September. Participants can log onto www.schoolshavetalent.com to register.


Bath & Body Works stores across the city are offering shoppers the chance to pick up some of the brand’s most popular mini products and travel must-haves at a great price. Available until 26 September, customers can purchase a travel size body lotion, fragrance mist, hand cream or show gel for just AED15 as well as a travel essential mini sanitizer for just AED8.


A great deal for young families, The Early Learning Centre is offering shoppers savings of 30 per cent to 75 per cent off selected items as well as great multi buy deals. Available until 26 September at The Early Learning Centres Stores around Dubai, the promotion is an opportunity to pick up educational toys and fun games for youngsters.


Optx 20/20 stores in Mall of the Emirates and City Centre Deira have a great deal on selected frames and sunglasses with two pairs available for AED600 until 26 September, while Kipling stores in The Dubai Mall, City Centre Deira, City Centre Mirdif and Dubai Festival City Mall are offering 25 per cent cashback on purchases over AED500 up to 15 September.


Families on the lookout for exciting extracurricular activities for the youngsters to enjoy after school hours should head to City Centre Mirdif’s kid friendly Mirdif Club. Held from 10am to 10pm on weekdays until 16 September, the club features activities such as gymnastics and arts and crafts classes. The club also holds etiquette classes that focus on table manners while Little Engineer workshops help children build robots and learn about solar power. All classes must be booked in advance.


Until 12 September, shoppers at Jumbo stores in Dubai can win AED25,000 to be used towards academic fees at Jumbo branches in Mall of the Emirates, City Centre Mirdif, City Centre Deira and Al Fahidi.


RAKBANK has a great Back to School offer for families and students who pay their academic fees for the upcoming year using a RAKBANK credit card, with an Emaar gift card loaded with up to AED2,000 up for grabs. To participate in the promotion, card holders must first register by sending an SMS with ‘SCH’ to 7010 from their registered mobile number. The minimum spend to participate is AED5,000.


For more details, please visit www.dubaisummersurprises.com and @DSSsocial on social media.


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About Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism)

With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate. Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector. It markets and promotes the Emirate’s commerce sector and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Business Events, Dubai Calendar, and Dubai Festivals and Retail Establishment.


About Dubai Festivals and Retail Establishment

The Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai’s Department of Tourism and Commerce Marketing, is responsible for developing Dubai’s retail and festival sectors and supporting the positioning of Dubai as a world-class tourism destination with year-round family entertainment, shopping and events.


For further information, please contact:

Dubai Tourism


[+971] 600 55 5559

[+971] 4 201 7631