OPPO Engages More Than 10,000 People with Find More Campaign to Inspire Youth Of UAE
The campaign that worked with Gulf talent achieved more than 920 million impressions, with more than 10,000 interactions across the Explorers’ channels
Dubai, United Arab Emirates, 08 September 2020 – Global smartphone brand OPPO today revealed the results of its Find More campaign that saw it partner with three Find More Explorers – award-winning content creator, YouTuber and online personality EMKWAN, UAE’s first female film director-producer Nayla Al Khaja, and renowned photographer Jumana Jolie. The campaign saw it work with the talent to create a video series aimed at inspiring the people of the UAE to continue pushing their boundaries of creativity, deliver content that reflects their creative potential, and essentially strive for more. Throughout the campaign, OPPO gained 920 million impressions through diverse media channels, with more than 10,000 followers interacting with the content.
Exploration has been in OPPO’s DNA since its inception when it embarked on a journey to explore and pioneer extraordinary technology. The Find series signifies the spirit of exploration and with the unique Find More campaign, OPPO aimed to inspire and empower people, with explorer stories to tell, to find their own X factor and take a step further to push to their full potential.
Ivan Wu, UAE Country Manager for OPPO, commented, “Conveying the spirit to explore more possibilities, our latest Find More campaign saluted these explorers who have pushed themselves to achieve new heights in their respective fields. We also wanted to inspire the UAE to go forward and explore more so we are thrilled with the number of people we were able to reach. OPPO is a youthful brand, for the youth, and we are committed to supporting our future explorers across the region.”
Each of the explorers were selected for the unique way they explored in their everyday lives For renowned photographer Jumana Jolie, OPPO enables her to constantly see fresh perspectives and capture anything new that inspires her along the way, whatever location she was in. Emirati Film Director Nayla Al Khaja believes exploration is inescapable – exploring stories, characters and details and the endless possibilities of what she might discover drives her forward. She described the OPPO as “helping me see between the lights and shadows – it is my second pair of eyes where I go.”
Commenting on the campaign, content creator EMKWAN had this to say, “I have a constant need to chase what’s next and what’s new – something which I see in what OPPO brings to the region, so I was honored to partner with them on this campaign. I have always used technology to explore and push the boundaries of what is possible and OPPO allows me to discover more every day.”
For more details, please visit @oppoarabia
OPPO is a leading global technology brand, dedicated to providing products infused with art and innovative technology. Based on the brand elements of leading, young and beautiful, OPPO dedicates to the mission of letting the extraordinary users enjoy the beauty of technology.
For the last 10 years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs. OPPO launched the first mobile phone, the Smile Phone, in 2008, which marks the beginning of a journey to explore and pioneer extraordinary technology. Today, OPPO brings the aesthetics of technology of global consumers through smart devices, ColorOS, and Internet service like OPPO Cloud and OPPO+.
In 2017, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. Today OPPO’s business covers 40 countries and regions, and has 6 research institutes and 4 R&D centres around the world, as well as an International Design Center in London, providing excellent smartphone photography experience to more and more young people around the world.
About OPPO MEA
In 2015, OPPO entered the Egyptian market. In 2016, OPPO set up its Middle East & Africa Sales Center in Cairo. The markets OPPO has entered in the Middle East and Africa include: Egypt, Algeria, Tunisia, Morocco, the UAE, Saudi Arabia, Oman, Kuwait, Bahrain, Kenya, Nigeria, and the Levant.
OPPO set up its factory in Algeria in 2017, which made OPPO the first Chinese brand setting up factory in North Africa. Based on the insights of local consumers in each country, OPPO MEA has started the progress of localization. And the localization includes all the perspectives towards each market – product localization, to further meet the core needs of users; marketing localization, to better communicate with local young customers; and team localization, to know our local consumers further and provide better service to the consumers.
Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X smartphone and the introduction of the OPPO Reno Series. OPPO will continue to evolve its local product line to offer more premium series to consumers in the region.