Al-Futtaim Malls Launches Festival Rewards App with Offers From Hundreds of Loved Brands

Retail giant leads the industry by launching its rewards and discount programme that allows customers to enjoy a variety of benefits across selected brands

Dubai, UAE, 28 September 2020: Keen to bag a bargain? Then look no further than the Festival Rewards app from Al-Futtaim Malls, giving shoppers a whole host of offers to enjoy across a selection of brands at both Festival Plaza and Dubai Festival City Mall. Some of the participating brands include much-loved retailers such as BOUNCE-X, Bath & Body Works, Tips & Toes and Marks & Spencer to restaurants like Wendys, Zaatar w Zeit and Pappa Roti.

Home to some of the biggest events, rewards and giveaways Al-Futtaim Malls constantly bring the best in retail to their broad range of shoppers. The App is free to download and has offers featured including deals such as 25% off general access tickets to BOUNCE-X, 25% off Peppermill Restaurant, Buy one, get on free off Jamaica Blue beverages, 30% off all items at Gelato Divino to more indulgent deals such as free hair cuts with purchase of AED 200 at The Art of Shaving and three free body care products upon spends of AED 500 at Bath & Body Works.

To kick of the launch of the new Festival Rewards app, anyone that downloads the app will have the chance to win up to 10,000 Novo Cinema tickets at Dubai Festival City Mall, Festival City Malls Gift Cards, free valet passes and more. Shoppers with the app will be surprised with instant surprise rewards until the end of the year.

Speaking on the launch of the Festival Rewards app, Timothy Earnest, Group Director at Al-Futtaim Malls said, “Our focus at Al-Futtaim Malls has always been creating exceptional experiences for our visitors. We have set the benchmark in retail and dining and are now matching that with a way to bring together all the incredible discounts and offers through our app which caters to the needs of our shoppers, while delivering the best possible value. We are celebrating those that love to dine, shop and be entertained, which they can now do knowing they are making incredible savings.”

“We constantly listen to feedback from our customers and what we were hearing is that visitors want exciting shopping incentives and good value, so the launch of the Festival Rewards app is a direct response to customer demand,” he concluded.

Customers can step into a world of celebration at Dubai Festival City Mall, a leading, innovative shopping destination featuring world-class retail outlets, technologically integrated experiences and events. One of the major shopping destinations in Dubai, it is home to some of the biggest events, rewards and giveaways and appeals to a broad range of shoppers with some of the region’s best-loved brands including IKEA,  Zara, Marks & Spencer, Kate Spade and the family favorite, Hard Rock Cafe. Joining Dubai Festival City Mall is Festival Plaza, opened in 2019 and serving as a convenient and local lifestyle destination. The shopping destination is home to much-loved flagship stores and hosts a new concept Lulu Hypermarket and the second and biggest IKEA store in Dubai. The retailers are complimented by a multitude of dining and entertainment options.

Doran Davies of BOUNCE-X, the world’s first Freestyle Terrain Park, said, “It’s our mission to encourage people to get out of their comfort zone and try something new we can do that more with the Festival Rewards program. We’re here for the free-spirited, the thrill seekers and adrenaline hunters and we cannot wait to welcome them all, so they can experience BOUNCE-X at Dubai Festival City Mall.”

Karim Abdelhamid, Cluster Hotels Manager at InterContinental Hotels at Dubai Festival City  said,” We are delighted to be part  the Festival Rewards app. It is great to continue our long term partnership with the mall and we believe that our dining and stay offers will be great addition to complement the shopping journey.  We are ready to welcome all the guests and provide them with true hospitality.

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About Al-Futtaim

Established in the 1930s as a trading business, Al-Futtaim today, is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.


Structured into five operating divisions; automotive, financial services, real estate, retail and health; employing more than 42,000 employees across 29 countries in the Middle East, Asia and Africa, we partner with over 200 of the world’s most admired and innovative brands.


Al-Futtaim’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.


By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers each and every day. For more information visit:


About Dubai Festival City Mall

Dubai Festival City Mall is one of the major shopping destinations in Dubai. With over 400 outlets, the mall is home to IKEA, renowned fashion brands like Zara, H&M, Coach, Kate Spade and for the first time in the Middle East, luxury Singaporean department store, Robinsons.


The dining destination offers iconic waterfront Dining on Festival Bay, 56 restaurants and cafés, the largest Food Court in Dubai and is first to market F&B concepts like Sugar Factory, Tortilla, and the Middle East’s only Hard Rock Café. The entertainment venue offers a 7-star 18-Screen Novo Cinemas with 4D IMAX, Fabyland, a 70,000 sq. ft. family entertainment centre, the world’s first Freestyle Terrain Park Bounce-X and the global attraction IMAGINE.


For more information on Dubai Festival City Mall, please visit


About Festival Plaza

Opened in December 2019, Festival Plaza is Al-Futtaim’s latest local community shopping project in the South of Dubai. The huge retail precinct covers 64,800 square metres and serves as a convenient and local lifestyle destination at the centre of the upcoming Wasl Gate community.


The shopping destination is home to much-loved flagship stores including IKEA, M&S and a new concept store from Lulu Hypermarket. These stores are joined by over 120 others, as well as complimented by a 500-seat food court, over 40 dining and eating options, a Stay and Play offering, family entertainment Kids Club and over 2,300 parking spaces.

For more information on Festival Plaza, please visit