DRAGON MART LAUNCHES E-COMMERCE PLATFORM
- Nakheel Malls and DP World expand strategic partnership to benefit from the power of digital transformation in the retail industry with dragonmart.ae
- More than 35,000 products now available on the digital platform
Dubai, UAE: 28 September 2020 – Dragon Mart, the world’s largest trading hub for Chinese products outside Mainland China, has launched dragonmart.ae set to disrupt the retail industry, as the first platform in the region dedicated to one shopping mall with an onsite fulfilment centre, in a strategic initiative by Nakheel Malls, the retail arm of master developer Nakheel, and DP World, the leading provider of worldwide smart end-to-end supply chain logistics.
Dragonmart.ae brings the largest B2B and B2C wholesale marketplace in Dubai from a variety, scale, cost and volume perspective online. The e-commerce platform harnesses digital transformation to connect Dragon Mart retailers to customers across the UAE and beyond. The move to online is set to elevate the shopping experience as customers can now purchase the wide selection of goods in Dragon Mart from the convenience of their homes.
Amidst shifting consumer trends to e-commerce, the UAE’s SME sector is set to benefit from dragonmart.ae, as more than 30 per cent of items purchased at Dragon Mart are directly linked to business owners of small to medium enterprises. Businesses across the UAE, such as restaurants, will now have the capabilities to order their most needed supplies, such as coffee filters, utensils and more, from Dragonmart.ae, which improves the overall ease of doing business in the UAE.
Dragonmart.ae provides users the ability to sort and discover the abundance of products found at Dragon Mart faster than ever with over 35,000 products across 11 high-level categories with a focus on popular categories including Home, Games and Toys, Electronics, Fashion and more.
Bringing wholesale bargains to the fingertips of customers across a range of competitive price points, Dragonmart.ae delivers a contactless experience to people at their doorsteps within 48 hours. The speedy delivery timings are in part due to the fact that Dragon Mart already utilises the DP World ports, coupled with the top of the line logistics management through the Dubai-based entity. This evolution in retail will see an onsite fulfilment centre powered by DP World at Dragon Mart in order to streamline the logistics and delivery, as well as maintain a superior B2B and B2C services across the UAE.
Mohammed Ibrahim Al-Shaibani, Chairman, Nakheel, said: “Dragon Mart’s expansion to online firmly positions Nakheel Malls as an e-commerce disruptor and aligns with Dubai’s innovation agenda, at a time when digital transformation has accelerated at record speeds. The launch of Dragonmart.ae underscores our commitment to identify avenues to enhance ease of doing business across the retail industry, as well as drive the overall competitiveness and sustainable growth of Dubai. We are proud to join forces with DP World as an extension of our strong strategic partnership to launch Dragonmart.ae.”
Sultan Ahmed Bin Sulayem, Group Chairman and CEO, DP World, said: “The new platform, Dragonmart.ae, represents another major initiative to accelerate digital transformation and support government-led e-commerce initiatives. We regard the creation and utilisation of digital platforms such as Dragonmart.ae as a prerequisite to meet the demands of 21st century eCommerce societies.
By using our worldwide digital innovation and logistics here in Dubai, we are bringing great benefits to consumers and SMEs in the country. Our vision revolves around intelligent logistics, reducing costs and creating value, and the new platform will contribute towards realising that vision”.
About Dragon Mart
Dragon Mart, the world’s largest trading hub for Chinese products outside Mainland China, opened in December 2007, playing a pivotal role in establishing the strong trade and cultural ties between the UAE and China. Today, Dragon Mart continues to be the focal point of all things Chinese in Dubai.
The complex currently consists of Dragon Mart 1 and Dragon Mart 2, which, combined, have more than 5,000 shops and 8,200 parking spaces and welcome some 40 million visitors a year. Further extensions are under way.
Stretching 1.2 km, with 1.1 sq ft of retail space, Dragon Mart 1 has more than 3,500 shops across seven zones, offering an unmatched variety of goods and services for traders and consumers. More than 1,700 Chinese retailers have shops at Dragon Mart, showcasing a wide and diverse array of products including home appliances, furniture, electronics, household goods, building materials, garden items, toys, machinery, clothes, shoes and more.
The success of Dragon Mart 1 inspired the development of its sister mall, Dragon Mart 2, which opened in 2015 and doubled the overall size of the existing retail hub to more than 3.6 million sq ft.
Located opposite the original complex, Dragon Mart 2 comprises a shopping mall with 1.4 million sq ft of retail space, a multi-storey car park and a 251-room ibis Styles hotel, directly linked to the mall.
Dragon Mart 2 combines unrivalled shopping, dining and entertainment, with more than 1,000 shops, kiosks, leisure attractions and restaurants and cafes with indoor and outdoor seating. Among them: a Carrefour hypermarket and a 12-screen Novo cinema and an array of eateries offering indoor and outdoor seating. Dragon Mart 2 is also a regular venue for live concerts and sporting events.
About Nakheel Malls
Nakheel Malls is a leading developer of retail experiences with a distinct portfolio of iconic lifestyle, shopping, dining and entertainment destinations across Dubai. Its strong heritage has been a driving force behind its well-established footprint, which spans 1.4 million square metres of gross leasable space. Nakheel Malls’ 14 developments and 5,000 retailers together shape the lifestyle of 90 million customers every year.The Palm Jumeirah – Nakheel’s award-winning, world-famous landmark and a symbol of the UAE’s ambition and creativity – is home to Nakheel Mall, Golden Mile Galleria, The Pointe, Club Vista Mare and The Palm Monorail, a celebration
of enhanced lifestyle experiences for residents and tourists alike. The Palm Fountain, The View and Palm West Beach will launch in due course.
Nakheel Malls’ expanding portfolio is a testament to its creative spirit that reflects people’s aspirations. It includes distinguished, large-scale shopping centres such as Ibn Battuta Mall, Dragon Mart and a collection of Pavilions located across six Nakheel residential communities. Upcoming projects include Souk Warsan, Al Khail Avenue and The Circle Mall.
About DP World
We are the leading provider of smart logistics solutions, enabling the flow of trade across the globe. Our comprehensive range of products and services covers every link of the integrated supply chain – from maritime and inland terminals to marine services and industrial parks as well as technology-driven customer solutions.
We deliver these services through an interconnected global network of 123 business units in 54 countries across seven continents, with a significant presence both in high-growth and mature markets. Wherever we operate, we integrate sustainability and responsible corporate citizenship into our activities, striving for a positive contribution to the economies and communities where we live and work.
Our dedicated, diverse and professional team of more than 56,500 employees from 134 countries are committed to delivering unrivalled value to our customers and partners. We do this by focusing on mutually beneficial relationships – with governments, shippers, traders, and other stakeholders along the global supply chain – relationships built on a foundation of mutual trust and enduring partnership.
We think ahead, anticipate change and deploy industry-leading technology to create the smartest, most efficient and innovative trade solutions, while ensuring a positive and sustainable impact on economies, societies and our planet.