MessageBird raises $200M Series C, at $3B valuation, as global demand for leading Omnichannel Platform-as-a-Service (OPaaS) surges during lockdown

In the Middle East, MessageBird powers customer communications for companies such as Careem, Etisalat and OkaDoc and with the new funding, the company will invest more in the region

  • MessageBird solves customer communication complexity with the world’s first and only Omnichannel Platform as a Service (OPaaS), comprising suite of tools including Inbox, Omnichannel Chat Widget and Flow Builder
  • Latest investment, led by Spark Capital General Partner Will Reed, who will join the board, was raised remotely and makes MessageBird the newest global tech unicorn with $3B valuation
  • Omnichannel platform approach enables businesses anywhere in the world to communicate and share rich media with any customer instantly across WhatsApp, SMS, Voice, Messenger, WeChat, Google Business Messaging, Line and Telegram, while also collecting all customer interactions across channels into one single thread of truth
  • Latest fundraise comes as company launches fully remote ‘Work from Anywhere’ policy

Dubai, October 11, 2020: MessageBird, the world’s leading omnichannel cloud communications platform, announced the closing of a new $200M Series C round. In the Middle East, MessageBird is increasingly popular and is used by their clients such as Careem, Etisalat and OkaDoc to power customer communications.  The funding will be used to triple the size of MessageBird’s global team and further expand into its core markets in Europe, Middle East and Asia and Latin America, as the company officially launches a “Work from Anywhere” policy.

UAE and Egypt are key markets for MessageBird in the Middle East.

This latest investment, raised remotely during lockdown, comes on the back of a global surge in demand for a wider range of messaging-first customer communication tools, across a much broader range of channels, as global businesses struggle to cope with the pivot from physical in-store and call centre-based customer service to a fully remote workforce and online only sales. This accelerated MessageBird’s evolution from a purely Communications Platform as a Service (CPaaS) company to the world’s first and only Omnichannel Platform as a Service (OPaaS) company.

“I just want to live in a world where I can text with a business and never get stuck waiting on hold again. MessageBird has pioneered OPaaS (Omnichannel Platform as a Service) based on the idea that global companies should have zero-friction communication with their customers anywhere in the world and on any channel they prefer,” said Robert Vis, MessageBird Founder & CEO. “This latest round is validation that there is pent up demand from customers all over the world who also want traditional businesses to move into this brave new messaging-first omnichannel world and we have the leading product on the market to help them do just that.”

The investment round was led by Silicon Valley’s Spark Capital at a $3B valuation with participation from Bonnier, Glynn Capital, LGT Lightstone, Longbow, Mousse Partners and New View Capital. As part of this

latest investment Spark Capital General Partner Will Reed will join MessageBird’s board. Existing investors Accel, Atomico, and Y-Combinator also participated in this round.

“As consumers increasingly demand that businesses talk to them in the apps that they prefer, businesses are finally being forced to adopt omnichannel strategies at scale,” said Will Reed, General Partner at Spark Capital.  “Robert and the MessageBird team have built the best platform to engage any customer on any channel, globally – along with a suite of software products that enhance and automate these interactions – enabling businesses to stand out in the new messaging-first world.”

A true omnichannel experience is about shifting customer engagement away from the inefficient channels of email and voice to more dynamic messaging channels. That requires  products for both businesses and consumers to complete the circle of having unified context around every interaction. This is now possible thanks to MessageBird’s suite of products including:

Inbox – Free omnichannel customer support and engagement, Inbox enables businesses anywhere in the world to communicate and share rich media with any customer instantly across WhatsApp, SMS, Voice, Messenger, WeChat, Google Business Messaging, Line and Telegram. Incoming messages across every channel grouped into a single customer thread for easy ticketing and response

Omnichannel Chat Widget – turns static pages into dynamic conversations, enabling customers to communicate with your teams on your homepage, in your app, on live chat or any messaging service (WhatsApp, Messenger, WeChat, SMS, and more)

Flow Builder – An RPA platform for business messaging, Flow Builder enables any business to also build bespoke omnichannel experiences

Finally, MessageBird is the only platform with preferred supplier relationships with all the major messaging platforms, enabling customers anywhere in the world to communicate and share rich media with any business instantly

One third of Messagebird’s 15,000 global customers have now transitioned to using omnichannel cloud communications via their Flowbuilder, Inbox or Omnichannel Widget products. MessageBird is trusted by brands such as Lufthansa Airlines, Heineken, Hugo Boss, Rituals Cosmetics and SAP, as well rapidly-growing disruptors such as Uber, Glovo, HelloFresh, and Deliveroo.

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ABOUT MESSAGEBIRD

Founded in 2011 and bootstrapped for the first 6 years, MessageBird is the world’s leading omnichannel cloud communications platform offering a suite of both Omnichannel Products and Cloud Communications API’s that enable developers and enterprises to communicate with customers in virtually every corner of the planet, and on any channel. 

The company, founded in 2011, was bootstrapped and profitable for six years before raising one of the largest Series A rounds for a European software business ($60M from US-based Accel Partners and UK’s Atomico).

MessageBird is trusted by 15000 established brands such as Lufthansa Airlines, Heineken, Hugo Boss, Rituals Cosmetics and SAP, as well rapidly-growing disruptors such as Uber, HelloFresh, and Deliveroo. 

The company maintains offices in Amsterdam, San Francisco, Singapore, Bogota, London, Shanghai, Dublin, Hamburg and Sydney.

ABOUT SPARK CAPITAL

We are Spark Capital, investors in products we love by creators we admire, including Affirm, Carta, Cruise, Discord, Oculus, Plaid, Postmates, Slack, Twitter, and Wayfair. We know there are no playbooks or formulas for success and are here to help founders win their own way. We invest across all sectors and stages, and work out of San Francisco, Boston, and New York City.