SHURE LAUNCHES NEW AONIC WIRELESS NOISE CANCELLING HEADPHONES iN THE UAE

Dubai, UAE, October 19, 2020: Shure MEA introduces its AONIC 50 Wireless noise cancelling headphones in the UAE. Shure, a leading global audio electronics company with a 95-year history of shaping the industry, the AONIC 50 are engineered with decades of professional audio experience and deliver premium, wireless studio-quality sound with exceptional comfort and durability.

Shure’s first wireless headphones, AONIC 50, feature adjustable noise cancellation to help eliminate distractions for a truly immersive experience with the flip of a switch. Users who want to interact with the world around them can activate Environment Mode to hear immediate surroundings.

Up to 20 hours of battery life on a single charge provides a week of use without needing to recharge. Fingertip controls provide quick access to answer calls, adjust volume, or pause music with a push of a button. AONIC 50 Wireless Headphones offer Bluetooth® 5 wireless technology for enhanced stability and a range of up to 30 feet. Featuring a dedicated, high-performance headphone amplifier, AONIC 50 supports popular audio codecs, including Qualcomm® aptX, aptX HD, aptX Low Latency audio, Sony LDAC, AAC, and SBC.

When Bluetooth isn’t an option, AONIC 50 Wireless Headphones can connect to wired sources with a 3.5mm analog audio input to ensure an uninterrupted connection to any device, including laptops for conference calls.

Customizable Listening Experience with the ShurePlus™ PLAY App

When paired with the free ShurePlus™ PLAY App, listeners can personalize their noise cancellation and Environment Mode levels. Available for iOS and Android, the PLAY app is also a full-featured music player with EQ, supporting standard, and hi-res music files.

In addition to the feature controls, the PLAY app lets users customize tone and voice prompts for important notifications, like power on/off, connection confirmation, and low battery. The PLAY app can also be used to upgrade firmware for AONIC 50 Headphones.

Pricing and Availability

The AONIC 50 Wireless Noise Cancelling Headphones are available at Dubai Audio, in two color options (black, brown) and retail for AED 1499.

###

About Shure

Shure (www.shure.com) has been making people sound extraordinary for nearly a century. Founded in 1925, the Company is a leading global manufacturer of audio equipment known for quality, performance, and durability. We make microphones, wireless microphone systems, in-ear monitors, earphones and headphones, conferencing systems, and more. For critical listening, or high-stakes moments on stage, in the studio, and from the meeting room,

you can always rely on Shure.

Shure Incorporated is headquartered in Niles, Illinois, in the United States. We have more than 30 manufacturing facilities and regional sales offices throughout the Americas, EMEA, and Asia.