GILLETTE® MIDDLE EAST LAUNCHES ITS FIRST OF ITS KIND HEATED RAZOR
The new Heated Razor by GilletteLabs boasts a host of innovative and advanced features to reimagine shaving experiences for users across the UAE
Dubai, UAE, 27 October 2020: Gillette Middle East is proud to announce the release in the UAE of the world’s first heated shaving product, the Heated Razor by GilletteLabs. Available across the six The Art of Shaving stores in the UAE and online on theartofshaving.ae , the high-tech device promises to deliver newfound value to consumers. The razor provides an uninterrupted heat sensation thanks to its specially created warming bar, enabling users to experience the soothing pleasure of a hot towel shave with every stroke. The first-of-its-kind Heated Razor is the debut innovation from the newly established GilletteLabs premium division and has already succeeded in setting the benchmark for releases that will follow in the years ahead.
“Across the UAE and wider region, today’s consumers share a common interest as they search for the most luxurious products that comprise the latest technologies, boost appearances, offer comfort, and ensure complete satisfaction,” said Tarek Abdelaziz, Senior Director and Commercial Leader Gillette Middle East and Africa.. “Grooming has emerged as a personal necessity for countless people in recent years, and shaving is a fundamental part of this process. Luxury is equally important for both genders, and the Heated Razor by GilletteLabs will reimagine the art of shaving through the winning combination of immediate pleasure and brilliant outcomes.”
The capabilities of the new Heated Razor go way beyond ensuring a comfortable shave, empowering all who shave like never before thanks to several key features. Besides the stainless steel warming bar and the thinnest and finest blades ever, temperate levels are also adjustable. With the push of a button, everybody can switch between two heat levels to achieve optimal comfort according to individual preference. Four intelligent heat sensors maintain the desired warmth, and built-in safety technology automatically prevents overheating.
Gillette understands that convenience is just as important as comfort and this is why the wireless magnetic charging dock has been designed – to ensure charging the razor can be done with the same ease as putting it down. The lithium-ion battery lasts for as many as six shaves depending on usage so shaving can be done on-the-go. At the same time, the authentically designed sleek handle adds a welcome element of sophistication to the razor’s overall look and feel. The razor is 100 per cent waterproof and caters to every facial curve with FlexDisc technology.
For more than 115 years, Gillette has delivered precision technology and unrivalled product performance – improving the lives of over 800 million consumers around the world. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit www.gillette.com. To see our full selection of products, visit www.gillette.com. Follow Gillette on Twitter, Facebook and Instagram.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.
About The Art of Shaving:
The Art of Shaving was established in New York in 1996 and has been a creator and purveyor of the finest shaving and grooming products, rooted in unique, multisensorial experiences ever since. In addition to the experiential barber services, the international pioneering brand in male grooming offers a line of natural shaving products including shave-care, beard-care, skincare, haircare, body care, facecare and fragrances, all of which infused with essential oils as their main ingredient. In 2017, The Art of Shaving opened its first store in the GCC region in Dubai and has recently opened its latest store in Riyadh, bringing the number of stores in the region to seven.