Exhibitors at 39th Sharjah International Book Fair rekindling 
efforts to expand presence in the Middle East markets

Hybrid format of SIBF 2020 sees participation of 1,024 global publishers  

Sharjah, November 05, 2020

At the 39th edition of the Sharjah International Book Fair being held at Expo Centre Sharjah, global exhibitors and participants expressed delight at the opportunity to partake in their first industry event of the year since March, amid the cancellations of other major international book fairs in the wake of the ongoing Coronavirus pandemic.

“We are grateful to the Sharjah Book Authority (SBA) for going forward with a hybrid event that has given us the opportunity to be physically present here at Expo Centre Sharjah,” said Peter Park, International Department Manager, Korean Printers Association. “We represent over 1,000 companies that are renowned for their high-quality printing technology, and we annually participate in around eight to 10 global fairs to support our members enter new international markets.”

He added: “Our business plans for the year came to a grinding halt with the onset of the pandemic, and SIBF 2020 happens to be our first and only international event for the year.”

Explaining that this is his third year at SIBF, Peter Park said: “Last year, we had done exceptionally well in Sharjah, gaining around 20 potential clients from the Middle East region. We do not expect to repeat our success this year given the exceptional circumstances we are in, but we are delighted to be at this vibrant fair as we thrive on face-to-face exchange to take our business forward.”

“I have come here with great optimism as the Sharjah International Book Fair is our most anticipated event every year,” said Claudine Abou Jaoude of Lebanon-based Bookeria, which is well known for its specialised books covering a spectrum of disciplines including architecture, interior design, landscaping, graphic design, and many more.

“Bookeria participates in seven book-related events in the Arab world, but Sharjah holds a special place because of the enormous trust we have gained with a large number of customers here who actively seek out our unique titles each year,” she added. “At a time when the book industry is struggling for survival, the opening of SIBF has rekindled our hope in the industry. I sincerely thank the organisers for the safe environment they have created to conduct our business in the midst of a pandemic.”

At SIBF this year, 1,024 publishers are exhibiting more than 80,000 new titles in more than 30 languages encompassing a diverse array of scientific, literary, and creative spheres. 

To book a timed visiting slot, visitors must register on registration.sibf.com.