SBA Chairman and Italian Ambassador meet at SIBF 2020
to explore new mechanisms to further joint cultural efforts

During a meeting held on the sidelines of a tour of the 39th Sharjah International Book Fair

Sharjah, November 5, 2020

HE Ahmed Bin Rakkad Al Ameri, Chairman of the Sharjah Book Authority (SBA), received HE Nicola Lener, the Ambassador of Italy to the UAE, at the ongoing Sharjah International Book Fair (2020), this morning, in Expo Centre Sharjah.

The two officials met at the Italian Embassy pavillion to explore new opportunities emerging in the cultural fields to strengthen cooperation and joint action between Italy and Sharjah, and discussed future mechanisms that can be applied to organise joint initiatives between SBA and their counterpart institutions in Italy.

Lener briefed Al Ameri on Italy’s participation in the 39th edition of SIBF. The book fair is taking place until November 14, under the theme, ‘The World Reads from Sharjah’.

Al Ameri accompanied the ambassador on a tour of the exhibition halls, showing him the most prominent participations of cultural and knowledge institutions at SIBF 2020. They shared the experiences of publishing houses in their respective local book industries, reviewed the challenges the world has experienced in the wake of Covid-19, and the opportunities for innovation and development, as well as new, alternative mechanisms that can be adopted for organising big industry events to ensure the progress and continuity of global publishing businesses.

– ENDS –