White Friday deals week will offer deals across over 30 categories from electronics, fashion, sports, beauty, kitchen, toys, home, electronics, Amazon Devices and more

Customers will enjoy White Friday sale savings across top brands including Under Armour, adidas, Tommy Hilfiger, Calvin Klein, Reebok, Bose, Logitech, Vitabiotics, Starbucks and many more

Prime members will get 12-hour early access to deals, free next-day delivery, and free international shipping from Amazon US with no minimum purchase

Dubai, UAE, November 16th 2020: The White Friday sale is back! is set to launch the 7th edition of its biggest sale of the year on November 24th with an epic seven days of deals until November 30th. Customers on can start shopping White Friday deals at midnight on November 24th, while Prime members will enjoy 12-hour early access to the sale from 12pm on November 23rd. Customers who aren’t Prime members can sign-up for a free 30-day trial on to be among the first to shop the White Friday sale deals, as well as explore the world of shopping and entertainment benefits included with Prime membership.

Offering savings of up to 70% on during the White Friday sale, customers can expect new deals to go live every single day on local and international products, including deals from the Amazon US Black Friday Sale through the Global Store. The White Friday sale will feature deals across more than 30 categories, including electronics, fashion, sports, beauty, kitchen, home, and more, with savings on top brands such as Under Armour, adidas, Tommy Hilfiger, Calvin Klein, Reebok, Bose, Logitech, Vitabiotics, and Starbucks, to name a few. Customers will also have the chance to discover and support a growing list of small businesses in the UAE by shopping White Friday sale deals on the local storefront, a curated collection dedicated to connecting local small businesses with shoppers.

Ronaldo Mouchawar, Vice President of Amazon Middle East and North Africa, said: “Ever since we introduced White Friday to the UAE in 2014 as the regional version of the global Black Friday event, our customers have continued to look forward to this shopping event and the savings that come with it each year. We’re excited to be launching our seventh White Friday sale giving customers the chance to discover great deals on a wide range of products to make the most of their savings once again. This year, we are also featuring deals on a growing list of local small businesses and encourage our millions of customers to explore some of these exciting homegrown brands.”

This year’s White Friday sale will offer new deals every day across There will also be thousands of products available at a discount, in limited quantities, for a short period of time – with new deals becoming available as often as every five minutes.

Prime members on can enjoy 12-hour early access to the White Friday sale, from 12pm on November 23rd, along with a range of membership benefits including:

  • Free One-Day Delivery Order today, get items tomorrow with our free one-day delivery promise on eligible products, with no minimum purchase.
  • Free Delivery from Amazon US Save on shipping with free delivery for international orders on Prime eligible products shipped from Amazon US, with no minimum purchase during the White Friday sale.
  • Binge-worthy entertainment – Enjoy unlimited access to Prime Video, where members can stream or download thousands of award-winning movies and TV series, including Amazon Originals like Utopia, All or Nothing: Tottenham Hotspur and Truth Seekers.

Customers on using Emirates NBD, Emirates Islamic Bank and Liv cards for White Friday sale deals will also benefit from an additional instant 15% discount up to AED75 on eligible orders.

Ronaldo Mouchawar, Vice President of Amazon Middle East and North Africa, continued: “White Friday started as a single day when we first brought it to the region, fulfilling our aim to give customers great savings on products they want at a time of year they need it most. Today, we are proud of how the sale has evolved to span seven days with several retailers joining in. Since the deals event landed in the UAE six years ago, first-time as well as veteran online shoppers have saved millions of dirhams each year and our 7th edition is set to be no different.

Customers can make their shopping experience even easier by downloading the Amazon shopping app to browse and shop the best White Friday sale deals or shop directly on the website. All deliveries can be paid through online payment options including credit and debit cards or Gift Cards, which also offer an easy, simple and convenient gifting experience to friends and family.