Middle East Fuji Joins SAP to Digitally Transform GCC’s Maritime Logistics

DUBAI, United Arab Emirates – 26 November 2020:  Middle East Fuji LLC, one of the GCC’s largest distributors of marine supplies, announced today a digital transformation partnership with global technology company SAP to drive business growth resilience amid COVID-19.

“As the GCC’s maritime logistics grows amid COVID-19, Middle East Fuji needed full visibility on our operations,” said Mr. Saeed Al Malik, Chairman and CEO of Middle East Fuji. “Our digital transformation mission with SAP will deliver real-time insights to transform customer experiences and ensure supply chains are resilient.”

Middle East Fuji will be deploying SAP S/4HANA real-time business suite in order automate 70 percent of business processes.

“SAP’s new partnership with Middle East Fuji will efficiently manage logistics in real-time. We are continuing to enable Middle East organizations to become Intelligent Enterprises that are more profitable, resilient, and sustainable.”  said Sergio Maccotta, Senior Vice President, SAP Middle East South.  “SAP is witnessing a double digit growth across the region in net new customers adopting our innovative solutions to support their digital transformation.”

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Photo caption: (from left to right) Mr. Hayashi Ryusaku, Managing Director, Middle East Fuji, Patrick Hametner, Head of General Business, SAP Middle East South and Mr. Saeed Al Malik, Chairman and CEO of Middle East Fuji.


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