TUMI Launches Arabic Personalization Service to Celebrate UAE National Day

UAE, 26 November 2020 – In celebration of the forthcoming 49th UAE National Day, TUMI, the leading international travel and lifestyle brand, launches the brand-new Arabic personalization service to offer customers the ability to customize their TUMI bag with Arabic monogramming in the colors of the UAE flag. Marking this special and festive time of year, the new complimentary Arabic personalization service will first become available at TUMI outlets in UAE from 30th November to 5th December.

To extend this exciting launch and bring the new Arabic personalization service closer to fans across the region, TUMI will later roll out Arabic monogramming in KSA, Qatar and Kuwait to deliver a unique and localized brand experience. While personalization service has been a long-standing part of the TUMI DNA, the new Arabic service gives the region’s customers a fresh new way to interact with the brand.

Available for a wide selection of TUMI bags and travel cases, TUMI personalization service enables customers to add their own unique touch to their favorite TUMI products with custom monogramming. With a choice of different letters, numbers, symbols and colors, customers have many ways to customize how their initials will look when applied to their bag’s monogram patch or luggage tag. Both fashionable and functional, personalized TUMI bags stand out from the crowd and are easier to identify on-the-move.

As a perfect complement to the personalization service, TUMI Accent Kits offer a creative way to accessorize and update your TUMI with an array of colorful monogram patches, zipper pulls and luggage tags. Mix and match your favorite color combinations for a luxurious way to up the style ante of your TUMI. Paired with the new Arabic monogramming, TUMI unlocks a broad range of possibilities for customers in the region to convey their sense of style.

Discover the new Arabic personalization service this UAE National Day at TUMI UAE outlets from 30th November to 5th December and stay tuned for rollout across KSA, Qatar and Kuwait coming soon.

ENDS

About TUMI

Since 1975, TUMI has been creating world-class business and travel essentials, designed to upgrade, uncomplicate, and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we’re committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. The brand is sold globally in over 75 countries with upwards of 2,000 points of sale. For more about TUMI, visit www.TUMI.com.