Dhs250 million investments in 5 brands
“Binghatti Hospitality” launches “Wonderlast”, their new brand in Dubai
Dubai – UAE- Saturday , December 5 ,2020
“Binhatti Hospitality”, the hospitality arm of Binghatti Holding , launched the new coffee brand “Wonderlast”, that has been added to their restaurants and cafes portfolio.
“We are pleased to launch the new brand in the“ Al Khawaneej Walk ”area, a new shopping and entertainment destination in the emirate of Dubai,” said Muhammad Binghatti, CEO of Binghatti Holding. “The new area includes a variety of local and international brands, and provides multiple options for residents and visitors,” he added.
Binghatti stated that adding the “Wonderlast” brand is a strategic step for Binghatti Hospitality, because it adds to their entertainment portfolio through serving coffee, one of the most sought after drinks in the hospitality and café sector, with a remarkable market share. Binghatti believes that there is a constant demand for innovative café brands locally as well as by consumers in the Gulf in general.
He added that the number of “Binghatti Hospitality” stores increased to 3 in Al Khawaneej Mall, which includes the new Wonderlast, in addition to “CupaQahwa” and “Slice and Bun” that have been in the area for a long time.
He pointed out that the total number of stores in the “Binghatti Hospitality” portfolio in the UAE has increased to 50 different stores, operating within the most prominent areas, commercial complexes and malls.
Binghatti revealed that the list of brands managed by his company includes CupaGahwa, Agati, Slice & Pan, So Ghawi, and Wonderlast, with investments topping Dhs250 million .
Binghatti Hospitality focuses on providing world-class hospitality services across Dubai and the UAE.
The main activities of the company are concentrated in food and beverage, facilities management, sales, marketing and e-commerce, finance, hotel management, procurement, human resources and information technology related to the hospitality industry.
Muhammad Bin Ghatti confirmed that there are plans for strategic expansion, especially in the UAE and KSA market, as the economic environment in the UAE provides the opportunity for growth in all sectors and attracts investors from all over the world.
He noted that the UAE attracts investors because of good infrastructure and ease of doing business and establishing companies within the country or in free zones. The UAE have granted residencies of up to 10 years to investors, outstanding and experienced people, and has amended corporate ownership laws to allow 100% ownership by foreign investors.
“The UAE also provides reasonable and low tax rates compared to other countries, and attractive banking facilities, whether in mortgage and other loans, in addition to developing a transportation network that makes the country a global financial hub served by major international airlines and a group of advanced airports,” Binghatti said.
About “Binghatti Hospitality”
Binghatti Hospitality was established to provide world-class hospitality management services throughout the GCC countries and the Middle East. The company focuses on a number of core sectors such as food and beverage, hospitality, arts, facilities management, sales, marketing and e-commerce, finance, revenue management, procurement, human resources, and IT services related to the hospitality sector.
Binghatti Hospitality is well-known in the United Arab Emirates for its cafes and restaurants such as Coffee and Aghati. They plan to expand in the Middle East and North Africa in the coming years.