TOMMY HILFIGER CELEBRATES MAKING NEW TRADITIONS WITH 2020 HOLIDAY CAMPAIGN
AMSTERDAM, THE NETHERLANDS (NOVEMBER 2020) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces the 2020 TOMMY HILFIGER Holidaycampaign, which features a diverse cast of talent embracing the world’s new normal with determined optimism. With travel and large family gatherings no longer an option for many, the campaign is about doing things differently, channeling the holiday spirit and creating new traditions. The collection will be available on tommy.com, in TOMMY HILFIGER storesworldwide and from select wholesale partner stores beginning November 2020.
All shot in the intimacy of the talent’s own homes, the campaign features an inspiring set of models and influencers, including:
- Candace Reels: Intersectional feminist, self-love advocate and Female Collective founder, captured in Los Angeles, U.S. by Lowfield, the photography duo Sarah Barlow and Stephen Schofield.
- Renée Stewart: Dancer, yoga and meditation teacher, captured in London, United Kingdom by photographer Dean Martindale.
- Adam Kenworthy: Chef, content creator, sustainability and mindfulness advocate, captured in New York City, U.S. by Lowfield.
- Ty Ogunkoya, Billie Brown & Tayo Ogunkoya: Entrepreneur and model, Ty, vlogger, Billie, and their two-year old son, Tayo, captured in Kent, United Kingdom by photographer Dean Martindale.
“My new tradition this year is choosing to spend the holidays with friends,” said Candace Reels. “It’s so important to consciously spend your time with people that make you feel good and lift you up. My friends are extremely important to me – I would call them a sisterhood. Our time is precious. We should spend it with the people we love, and make the most out of every day, every minute, every moment.”
The 2020 TOMMY HILFIGER Holiday collection includes a range of low-key festive and comfortable holiday styles. Womenswear party looks include the black wrap dress, and gray all-over tailored trousers and blazer in all over TH-monogram print. A camel jumper and denim pants, deep rouge turtleneck and leather skirt, or comfy pajama set add a cozier twist to the celebrations. Footwear and accessories include the mini and original turn-lock crossover bags, mini saddle bag with star details and TOMMY polished high heeled pump. This season, men can dress up for their holiday dinner in the slim peak lapel tuxedo, range of slim fit suits, tuxedo shirt, cashmere roll neck, velvet bowtie and silk pocket square. Men’s footwear and accessories include the premium tailor derby shoe, casual chunky dress shoe, braided metal bracelet and matte gray sunray dial watch.
The 2020 TOMMY HILFIGER Holidaycampaign is another step on Tommy Hilfiger’s continued journey to redefine how fashion should be shown, celebrating and proudly portraying talent from a variety of backgrounds, sizes, ages, gender expressions and ethnicities.
Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, @TommyHilfiger and #TommyHilfiger.
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About Tommy Hilfiger
With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage. The TOMMY JEANS product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the TOMMY HILFIGER and TOMMY JEANS brands is available to consumers worldwide through an extensive network of TOMMY HILFIGER and TOMMY JEANS retail stores, leading specialty and department stores, select online retailers, and at tommy.com.
About PVH Corp.
PVH is one of the most admired fashion and lifestyle companies in the world. We power brands that drive fashion forward – for good. Our brand portfolio includes the iconic CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Warner’s, Olga and Geoffrey Beene brands, as well as the digital-centric True&Co. intimates brand. We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 40,000 associates operating in over 40 countries and $9.9 billion in annual revenues. That’s the Power of Us. That’s the Power of PVH.