• Innovative category 3 promotion to be introduced for the first time at Dubai Shopping Festival
  • 24 lucky winners will take home cash prizes every week
  • Shop AED 150, AED 200 or AED 350 at participating malls to win cash prizes

Dubai; December 2020: The Dubai Shopping Malls Group (DSMG), in collaboration with Dubai Festivals and Retail Establishment (DFRE), will begin the 26th edition of the Dubai Shopping Festival (DSF) with a unique 3 category “Shop, Spin & Win” cash promotion from December 17 until January 30. Shoppers at participating malls will get a chance to win cash prizes during the weekly raffle draw that will be hosted on 26th December, 11, 18, 25 and 30th January.

During the extended DSF celebration, with every spend of AED 150, AED 200 and AED 300, customers will be entitled to red, blue or yellow vouchers respectively. Shoppers with red vouchers can win a total of AED 250,000, whereas blue voucher holders can win a total of AED 350,000 and yellow voucher holders AED 400,000. Twenty-four lucky winners will be selected from the raffle draw to spin the wheel and have a chance to win prizes ranging from AED 2,000 to AED 20,000.

Majid Al Ghurair, Chairman of Dubai Shopping Malls Group, commented: “We are exuberant to announce a unique and exciting 3 category raffle promotion for tourists and residents of the UAE. We are following a novel format of flexible participation for DSF 2021, with an intention to have more participants and more winners this year.  Regardless of the spends, the 3 category of promotion will give every shopper an opportunity to be a winner, adding to shopping excitement and family fun. Whether they dine or shop for general goods, they stand a chance to enter the draw even with a spend of as little as AED 150 or less.”

Dubai Shopping Malls Group’s ‘Shop, Spin and Win’ activation is expected to boost the retail sector and support the participating malls with deals and offers.

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment, said: “DSF is the flagship event of our ever evolving retail calendar. Dubai has established itself as the shopping hub of the world. Our customer-centric promotions and activations are famous amongst shoppers. People from across the world look forward to the Dubai Shopping Festival and we are committed to providing them each year with an experience of a lifetime. This year’s promotion of DSMG will add to every shopper’s excitement and will increase footfall in participating malls.”

He added: “We continue to work closely with our strategic partners in the retail industry like DSMG to ensure that they are all aligned with, and are able to benefit from the various plans and initiatives for the successful delivery of festivals and events and to help further boost Dubai’s retail sector.”

Vishal Mahajan, Director, Dubai Outlet Mall said “During the Dubai Shopping Festival, Dubai Outlet Mall continues to be the ultimate destination for Bargain & Value shopping for all shoppers.  It houses over 1300 brands offering discounts from 30%- 90%. Shoppers can enjoy bargains up to 90% discount, many exciting offers such as Buy one get one and many more Value offers from their favorite and premium brands. So make the most for shopping for your friends and family from Dubai Outlet Mall, your favourite value shopping Destination as commented by

The malls participating in the Dubai Shopping Malls Group promotion this year include: Al Bustan Centre, Al Ghurair Centre, Al Qouz Mall, Arabian Centre, Bin Sougat Centre, Burjuman Centre, Central Mall, Dubai Outlet Mall, Jabel Ali Mall, Karama Centre, Marhaba Mall, Oasis Mall, Reef Mall


About Dubai Shopping Mall Group:
Dubai Shopping Malls Group (DSMG) is a non-profitable, umbrella organization of malls set up under the patronage of the Dubai Department of Economic Development to promote shopping, retail trade and the mall industry in Dubai. Launched in 1998, one of the primary objectives of DSMG is to synergize marketing initiatives and provide better quality services to the visiting shoppers in the malls.

As an association of malls, DSMG is committed to ensuring that the shopping experience in Dubai is without parallel, assuring visitors that any mall that is a member of the association will provide them with the right retail experience and deliver on quality, service and innovation.