Noor Takaful Launches Digital Savings Plan Using the “Bliss” platform

  • Platform leverages the latest technology, advanced machine learning and Artificial Intelligence to offer unparalleled value propositions
  • Available on iOS and Android

Dubai, UAE – 22 December 2020: Noor Takaful, a Dar Al Takaful Company, the UAE’s second largest Islamic insurance entity, has partnered with Abu Dhabi Global Market’s leading technology startup in digital insurance technology solutions and services, Limited, to launch a unique, fully-digital savings plan.

The Bliss Savings plan will offer customers a fully digital experience. From application submission to service, everything can be accessed through a smart phone without the need for paperwork filing, branch visits, or physical agent interactions, realizing the zero-touch economy. 

Through this plan, UAE Nationals and residents can put to rest worries about their financial future for retirement, children’s education, COVID-19 emergency funds, and other long-term financial goals by purchasing one or more Life Takaful Insurance and savings plan with complete control and visibility of their investment and its performance.

“Noor Takaful is committed to delivering protection and peace of mind to every UAE National and every resident. Our partnership with and the launch of Bliss Savings plan on their platform is a testament to that commitment. As industry leaders we strive to innovate and provide the best solutions to ensure our customers’ needs and financial goals are fulfilled”, said Rajesh Sethi, CEO, Dar Al Takaful, the holding company of Noor Takaful.

The app interface is extremely user-friendly and will include unique features such as retail rewards earned through referral. Customers can opt into’s “Burn & Earn” rewards program, where users get rewards for exercising and meeting daily fitness targets.

“ is committed to help consumers solve real problems with digital insurance technologies.  Two big problems facing people are savings and health. By partnering exclusively with Noor Takaful we built a digital channel for the Bliss Savings Plan that is unmatched and fully transparent.  On the health front, through our collaboration with Apple, we offer Wellness cash rewards through exercise, called ‘Burn & Earn.’  We will bring a similar exercise rewards offering to the Android platform that will be available in the market in Quarter 1 of 2021, said Fadi Jawdat Al-Hindi, CEO & Founder Limited.

Key benefits of the savings plan include:

For downloading the app please visit For more information, please visit


About Dar Al Takaful

Dar Al Takaful PJSC was established in 2008 with a paid-up capital of AED 150 Million as an Islamic Insurance Company based in Dubai providing Shariah-compliant solutions for their clients’ insurance needs.

Dar Al Takaful PJSC is a local insurance company that is innovative, professional and principled. Corporate decision making is in close proximity to the needs and wants of their clients. Dar Al Takaful’s clients’ insurance needs and expectations are backed up by a strong group of investors who provide the support and solid financial foundation that ensures clients feel safe and secure – no matter what line of business.

As an Islamic insurance company in the UAE, Dar Al Takaful PJSC’s business operations are Shariah-compliant and this aspect is overseen by a distinguished Fatwa and Shariah Supervisory Board.

About Noor Takaful (A Dar Al Takaful company)

Noor Takaful Family & Noor Takaful General are sister companies, established in early 2009, Noor Takaful provides a wide range of customized solutions for both personal and business takaful, including car, medical, travel, life/family, corporate and SME takaful products. Noor Takaful’s easy-to-use online platform makes getting insurance coverage easy, transparent and quick.

Following Dar Al Takaful’s acquisition of Noor Takaful, the joint entity launched a Stronger Together campaign to highlight the combined capabilities of the organizations. The campaign emphasizes the vision of the combined entities (protection and peace of mind) and introduces a diversified suite of products and services for individuals and corporates, delivering genuine value for customers. 

For more information visit Noor Takaful: