Levi’s® x FARM Rio
Levi’s® and FARM Rio collaborate to celebrate beauty, take in nature, and look to the future.
December 27, Dubai UAE: Levi’s® teamed up with the creatives at Brazilian brand, FARM Rio to create a collection that’s enlightened by cultural movements, inspired by colors and shapes that nature brings to our eyes, and rooted in quality, details and the emotions created by these elements.
The two brands collaborated on 11 iconic feminine pieces, including Trucker jackets, Ribcage jeans, t-shirts, dresses, denim shorts, jumpsuits, and sweatshirts. Each creation features exclusive prints of tropical and vibrant Brazilian icons like toucans, jaguars, tree frogs, and parrots. This collaboration grounds us in the beauty of the present, while reminding us of a future worth preserving.
FARM Rio, a 23-year-old brand born in Rio de Janeiro, specializes in prints and uses nature as an eternal source of inspiration. The brand embodies the Carioca and Brazilian lifestyle; it’s about tropicality, colors, happiness and vibration. Through this partnership, we applied a feminine touch to iconic denim styles. With all its love for nature, FARM Rio developed exclusive prints of tropical and Brazilian icons, vibrant and “borogodó”, that is, attractive and irresistible.
In addition to the product, Levi’s® and FARM Rio are teaming up with organizations SOS Mata Atlantica and One Tree Planted to plant 14,000 native trees that will help preserve and restore two vibrant, vital Brazilian forests. For a time of collectivity, and nature being born and reborn in every corner of the world — Levi’s® and FARM Rio come together, reinforcing the importance of looking to the future.
Levi’s® x FARM Rio is now available on namshi.com.
About the Levi’s® brand:
The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit levi.com.
About FARM Rio:
FARM Rio is a global fashion and lifestyle brand that captures the true essence of Brazil. Using a playful mix of proprietary prints and radiant colors and textures, FARM Rio inspires a life well-lived – one of authenticity, vibrancy and natural beauty. Founded by Katia Barros and Marcello Bastos in 1997 as a small booth at a marketplace in Rio, the brand has grown into a household name in Brazil, with over 75 stores across the country – and now in the US, with flagship stores in Soho, New York, and Miami, Florida, as well as pop-ups in Los Angeles and Montauk. Keep up with FARM Rio at FARMRio.com or on Instagram and Facebook.