Enjoy up to 90% discount on book purchases at the
‘Big Bad Wolf Online Book Sale UAE’ exclusively on noon.com

The Sharjah Book Authority-led partnership with Big Bad Wolf Ventures Sdn Bhd

will run from January 23 – 25

Sharjah, January 20, 2021

The Big Bad Wolf Online Book Sale UAE is organising its first Book Sale for the UAE, to be held online from January 23 – 25 exclusively on noon.com. Book lovers of all age groups will be able to pick from hundreds of titles spanning a variety of literary genres, and enjoy up to 90 percent off recommended retail price on their books.

The Sharjah Book Authority (SBA) has partnered with Big Bad Wolf Ventures Sdn. Bhd. to bring the World’s Biggest Book Sale, popularly known as the ‘Big Bad Wolf Book Sale’ to the Middle East and Africa regions. This furthers SBA’s mandate to support the publishing industry by opening new consumer markets in the region as well as increase the MEA readership’s access to global publications via the world’s most sought-after affordable Books Sale.

From novels to fiction, to non-fiction genres on business, art, design, cooking to children’s titles and illustrated books, the Big Bad Wolf Online Book Sale UAE will allow buyers to browse from a vast collection of more than 250,000 books that is being offered at their finger tips exclusively online on noon.com. All titles will be stocked as ‘noon Express’ items, which means they are fulfilled by noon and shipped across the UAE within 24-hours, delivered directly to customer’s doorsteps.

HE Ahmed bin Rakkad Al Ameri, Chairman, SBA, said: “The Big Bad Wolf Online Book Sale UAE is aligned with our goal to expand Sharjah’s 45-year cultural role in nurturing and promoting society’s fondness for books and reading. Reading is a time-tested intellectual pursuit, and its daily practice will play a key role in equipping younger generations with the required know-how to not only support, but lead the U.A.E’s developmental agenda of building a sustainable knowledge economy.”

“The ongoing pandemic has led businesses to rely more on innovative technology-based business solutions to reach their consumers in a safe way. Bookstores, in particular, have witnessed an almost 30 per increase in their online sales in Q4 of 2020. This was an excellent motivation to organise the Big Bad Wolf Online Book Sale U.A.E, and we hope that doing so will enable readers access to their favourite authors and books that they haven’t been able to purchase due to the challenges imposed by Covid-19,” HE concluded.

The Big Bad Wolf Book Sale is a much sought-after Book Sale all over the world for its affordable books at up to 90% off recommended retail price. The Big Bad Wolf Book Sale has toured 34 cities, 12 countries including Pakistan, South Korea, United Arab Emirates, the Philippines, Indonesia, Thailand, Malaysia, Taiwan, Sri Lanka,Myanmar Cambodia and Singapore.

Andrew Yap, Co-Founder of The Big Bad Wolf Book Sale said: “The Big Bad Wolf Book Sale has always been an on ground event since it was first held in 2018 in Dubai. It was unfortunate that the Big Bad Wolf Book Sale was unable to serve its fans last year but we’re back as we have pivoted our strategy to ensure we continue to offer our loyalist the same experience by providing the widest selection of books possible at the lowest possible prices exclusively on noon.com”.

“Our vision has always been to cultivate the next generations of readers to ignite their imagination, to stimulate creative thinking, and more importantly, empower the future generation to believe and dream big by pouring through the pages of a book and be inspired,” he concluded.


About Sharjah Book Authority

Established in December 2014, SBA is dedicated to encouraging investment in creative industries and offering a platform for knowledge and intellectual exchange between people from different civilizations and cultures. SBA is tasked with highlighting the significant role of writers and their influence in promoting community awareness in view of the technological advancements and diversity of knowledge sources nowadays.

It also aims to attract relevant bodies and figures operating in the cultural sector in general, and the publishing, printing, translation, documentation and children’s books in particular.

About the Big Bad Wolf Book Sale

Known as the World’s Biggest Book Sale, the Big Bad Wolf Book Sale specializes in providing the widest selection of books possible at the lowest possible prices. It offers brand new books at discounts as high as upto 90%, with the primary aim to encourage people of all ages to discover the joys of affordable, accessible reading. The Book Sale features a wide range of books across all genres, including fiction and nonfiction bestsellers, young adult fiction, as well as an extensive collection of children’s books.

The Big Bad Wolf Books is not just a Book Sale, but a reading advocacy organization. The Sale, the brainchild of BookXcess founders Andrew Yap and Jacqueline Ng, has been a landmark event in Kuala Lumpur, Malaysia since 2009. The Sale has also toured across cities abroad to Thailand, Indonesia, Sri Lanka, the Philippines, Taiwan, United Arab Emirates, Korea, Myanmar, Pakistan, Cambodia and Singapore with no plans to stop in making reading affordable for readers around the world.


  • Image 01: HE Ahmed bin Rakkad Al Ameri, Chairman, SBA
  • Image 02: Andrew Yap, Co-Founder of The Big Bad Wolf Book Sale
  • Image 03: SBA Logo