OPPO announces six-pillar strategy for 2021 in line with UAE smartphone market trends
OPPO shares top six trends from 5G to ultra-fast charging that will shape consumer demand

Dubai, UAE, 26 January 2021 – Global technology and smartphone brand, OPPO, has cemented its product strategy for 2021, in light of industry trends that are shaping the smartphone market in the UAE. The company identified six key trends that are expected to influence UAE consumers’ choice of smartphones this year.

With an internet penetration rate of 99% in the UAE and 88% of residents accessing the internet on their mobile phones through broadband connections (source: Datareportal), smartphone users in the country are highly evolved. They expect much from their devices as they rely on them to support increasingly connected lifestyles. OPPO has been ahead of the game all through 2020. Bringing to market new innovations, game-changing features and 5G connectivity, OPPO has been a key contributor to the digital economy.

Tarek Zaki, Senior Product Manager, OPPO MEA said, “The beginning of the year is a time to concretise strategies and, as always, we started with understanding the changes in the market over the past year and what it means for our customers. 2021 will see a great lineup of OPPO products that are designed and created to meet the expectations of the market. We remain true to our guiding principle of bringing great products to people through technological innovation. Our 2021 strategy is built on making these innovations accessible to local audiences in keeping with our theme, ‘Technology for Mankind, Kindness to the World’.”

From 5G and superfast charging going mainstream, to increasing preference for customised interfaces and new form factors, OPPO stays one step ahead of the trends in the Middle East smartphone market and anticipates local market needs well ahead of time. OPPO’s 2021 strategy is driven by deep market insights and understanding of the trends that are shaping consumer expectations. Here are some of the top trends that will be visible in 2021:

  1. 5G phones get more ubiquitous
    The UAE has been quick to develop and expand 5G infrastructure and coverage with all major smartphone manufacturers and carrier networks joining the bandwagon. This year, 5G will become prevalent on all mid to premium segment phones, and gradually moves to wider places with the speedup of 5G commercialisation. Adding to its 2020 portfolio of three 5G phones in the UAE, OPPO will continue its run in 2021 with top-of-the-line 5G phones. The first in the pipeline is the OPPO Reno5 series that is set for UAE launch in the first quarter of the year.
  2. Camera expertise gets more professional
    The popularity of social media platforms has given rise to a host of young creators who experiment with photography, videography and even short films on their smartphones. Cameras will therefore remain an important feature of smartphones in 2021 as consumers look for more professional options on their phone cameras. Recognising the trend, OPPO brings in expertise from the best in imaging technology, and the new Reno5 series of smartphones is expected to set new benchmarks in refined imaging capabilities.
  3. IoT and VR/AR go mainstream
    The commercialisation of 5G that started in 2020 will accelerate the development of intelligent connectivity fueling the Internet of Things (IoT) and immersive technologies such as Augmented Reality (AR) and Virtual Reality (VR). In 2021, these disruptive technologies will see more widespread adoption and find more application in daily life. In sync with this trend, OPPO’s exploration of the digital/virtual world was showcased at INNO DAY 2020, where OPPO unveiled its AR Glass 2021. A compact and ultra-light device in a brand-new split design, OPPO AR Glass 2021 offers precise three-dimensional spatial localisation. The supporting CybeReal AR application receives real-time feedback and updates, reconstructing the real world to the centimetre and enriching the immersive experience for the user. The device has huge potential as 2021 heads towards more fusion of technologies in an interconnected world.
  4. All charging is fast charging
    COVID-19 forced consumers to move to a new online reality. The increased dependence on mobile devices – especially smartphones – has made fast-charging essential for today’s connected lifestyle. Fast charging will become mainstream in 2021. OPPO has always been ahead of the charging game, with its SuperVOOC flash charging technology currently delivering industry-defying charging speeds through OPPO’s 125W flash charge and 65W AirVOOC wireless flash charge. Its 65W SuperVOOC 2.0 that is available on Find X2 Pro and Reno4 Pro (4G and 5G models) phones charges a 4000mAh battery fully in just 36 minutes.
  5. Customised interface/experience
    In the age of personalisation, consumers are looking for more unique experiences from their phones. 2021 will see more divergence from the stock Android experience, with operating systems, skins and user interfaces customised to reflect a smartphone brand’s identity and enhance its offering. Leading the pack is OPPO’s ColorOS – an efficient, intelligent, and richly designed Android-based mobile OS. ColorOS 11, one of the first Android 11 based OSes offers the rich UI customisation that OPPO users seek and will be available on OPPO’s new product line-up in 2021 across the UAE.
  6. Unconventional form factors
    Foldable phones rose to fame in 2020, but OPPO takes smartphone form factor to a whole new level with a rollable screen and adjustable size. The company unveiled the OPPO X 2021 rollable concept handset at INNO DAY 2020 in November last year. The adjustable OLED display can be viewed as small as 6.7 inches up to as large as 7.4 inches. OPPO’s first-of-its-kind rollable screen brings a more customised, interactive experience by allowing users to adjust the size of the display based on their actual needs.

OPPO continues to stay close to its customers, ensuring that it is always serving the connectivity needs of consumers in the region.


For more details, please contact
Lucy Aziz
Regional PR Manager
Email: lucy.aziz@oppo.ae

About OPPO
OPPO is a leading global technology brand since 2004, dedicated to providing products that seamlessly combines art and innovative technology.

OPPO is on a mission to building a multiple-access smart device ecosystem for the era of intelligent connectivity. The smartphone devices have simply been a gateway for OPPO to deliver a diverse portfolio of smart and frontier technologies in hardware, software and system. In 2019, OPPO launched a $7 Billion US Dollar three-year investment plan in R&D to develop core technologies furthering design through technology.

OPPO is firmly pursuing the creation of the best technology products and technological artistry for global users. Based on the brand elements of leading, young and beautiful, OPPO dedicates to the mission of letting the extraordinary users enjoy the beauty of technology.

For the last 10 years, OPPO has focused on manufacturing smartphones with camera capabilities that are second to none. OPPO launched the first mobile phone, the Smile Phone, in 2008, which marked the launch of the brand’s epic journey in exploring and pioneering extraordinary technology. Over the years, OPPO has built a tradition of being number one, which became a reality through inventing the world’s first rotating camera smartphone way back in 2013, launching the world’s then thinnest smartphone in 2014, being the first to introduce 5X Zoom ‘Periscope’ camera technology and developing the first 5G commercial smartphone in Europe.

Today, OPPO was ranked as the number five smartphone brand globally. OPPO brings the aesthetics of technology of global consumers through the ColorOS system Experience, and Internet service like OPPO Cloud and OPPO+.

OPPO’s business covers 40 countries with over six research institutes and four R&D centers across the world, from San Francisco to Shenzhen. OPPO also opened an International Design Centre headquartered in London, driving cutting edge technology that will shape the future not only for smartphones but for intelligent connectivity.

OPPO started its journey in the Middle East and Africa (MEA) region in 2015 after setting up its regional office in Egypt. Following the immense success of the brand’s sales centre in Cairo in the first year, OPPO accelerated its expansion plan across the MEA region and inaugurated its country operations in the UAE in 2019. Now OPPO is physically present in more than 12 markets across the region, including Egypt, Algeria, Tunisia, Morocco, Bahrain, Saudi Arabia, Oman, Kuwait, Qatar, Kenya, Nigeria, and the Levant.

To empower its presence in the region in line with its product localisation strategy, OPPO further invested in MENA and set up its very own factory in Algeria in 2017, thus, becoming the first Chinese brand to build a manufacturing premises in North Africa. Based on insights of local consumers in each country, OPPO has evolved the progress of product localisation, taking into consideration several perspectives towards each market, including product localisation, to further meet the core needs of users; marketing localisation, to better communicate with local young customers; and talent localisation, to understand local consumers further and provide an optimum customer service.

Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X Series and the introduction of the OPPO Reno Series. OPPO will continue to evolve its local product line to offer more premium series to consumers in the region.

A forward-thinking international technology company, OPPO strives to be a sustainable company that contributes to a better world and have enacted positive change in every way possible through activating local community initiatives and humanitarian, charity campaigns.