Sharjah Events launches new campaign to boost engagement
with user-generated visual content

#SeeSharjah drive to feature impactful visual content that captures the
buzz and excitement of the emirate’s year-long activities and events

Sharjah, January 25, 2021

Sharjah Events, an initiative of the Sharjah Government Media Bureau, has announced the launch of the #SeeSharjah campaign that aims to collate visual content shared on social media depicting the exciting activities, events and attractions held throughout the year in the Emirate.

Residents and visitors can also share authentic images and videos taken in and around Sharjah with a larger audience by posting them on

The ‘Sharjah Shines’ campaign stems from Sharjah Events’ vision to forge strong, meaningful and long-term connections with the public. Stunning, impactful photographs and videos will receive attractive prizes, and winners will be able to enjoy immersive experiences at some of Sharjah’s most popular tourist landmarks.

Announcing the launch of the campaign, HE Tariq Saeed Allay, Director of the Sharjah Government Media Bureau (SGMB), said: “The objective behind the #SeeSharjah campaign is to utilise the powerful and innovative user-generated content shared on social media to create a sustainable content library that aligns with the vision of Sharjah Events. Compelling images that capture the beauty of the emirate and showcase the excitement and buzz during its year-long events and celebrations at museums, exhibitions, and other locations will find a place on”

He added: “Monitoring user-generated content that creates an excitement about Sharjah’s wide range of events and activities is a unique opportunity to foster a long-term partnership with content creators and is a powerful resource to increase engagement with the public. Studies have revealed that more than 90 per cent of internet users both favour and trust user-generated content on social media platforms.”  

The SGMB Director emphasised that the entity would adhere to best practices when sharing user-generated content and gain the required permissions and rights to post the chosen content on