The leading tobacco heating system IQOS from Philip Morris International is now available in Kuwait

• The world’s leading tobacco heating system makes its debut in Kuwait.
• IQOS presents a better alternative for adult smokers who would otherwise continue smoking.
• IQOS HeatControl™ Technology heats tobacco instead of burning it to deliver the true taste of real tobacco.
• PMI is proactively disrupting its own business and embarks on a journey towards a smoke-free future.

January 27, 2021: IQOS 3 DUO, the scientifically substantiated smoke-free tobacco heating system from Philip Morris International (PMI), a global leader in innovative, scientifically substantiated smoke-free products, was introduced in Kuwait. Kuwait is now the third country in the GCC to introduce PMI’s leading tobacco heating product, which, provides adult smokers who would otherwise continue to smoke with a better choice than continued smoking.

Tarkan Demirbas, Area Vice President Middle East at PMI said: “Our objective is that all adult smokers, who would otherwise continue to smoke, switch as soon as possible to better alternatives and abandon cigarettes to their benefit and to the benefit of public health. The launch of IQOS in Kuwait is the most recent example of our commitment to offer the GCC’s adult smokers, with scientifically substantiated alternatives which, while not risk-free, are considered better alternatives to continued smoking.”

This launch builds on other recent global milestones related to PMI’s portfolio of smoke-free products. As of September 30, 2020, there are an estimated 16.4 million adult users of PMI’s IQOS tobacco heating system globally, of which 72 percent (over 11 million) have already stopped smoking and switched to IQOS. It’s worth noting that IQOS is the first and only tobacco heating system that has completed the FDA`s Modified Risk Tobacco Product application process in the US with reduced exposure information. After having reviewed the totality of the scientific evidence available for IQOS, the US FDA has concluded that issuing an order authorizing IQOS to be marketed with information on reduced exposure to harmful or potentially harmful chemicals would be appropriate for the promotion of public health.

PMI has been proactively disrupting its own business with almost all its R&D and most of its commercial investments being dedicated to smoke-free products. Since 2008, PMI has invested USD 7.2 billion in the development, scientific substantiation and production of smoke-free alternatives to smoking and will continue to do so in its journey to encourage adult smokers, who would otherwise continue smoking, to switch to better alternatives. More than 430 R&D experts, including 300 world-class scientists, currently work on the company’s smoke-free portfolio.

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Philip Morris International: Delivering a Smoke-Free Future

Philip Morris International (PMI) is leading a transformation in the tobacco industry to create a smoke-free future and ultimately replace cigarettes with smoke-free products to the benefit of adults who would otherwise continue to smoke, society, the company, and its shareholders. PMI is a leading international tobacco company engaged in the manufacture and sale of cigarettes, as well as smoke-free products and associated electronic devices and accessories, and other nicotine-containing products in markets outside the U.S. In addition, PMI ships a version of its IQOS Platform 1 device and its consumables to Altria Group, Inc. for sale under license in the U.S., where the U.S. Food and Drug Administration (FDA) has authorized their marketing as a modified risk tobacco product (MRTP), finding that an exposure modification order for these products is appropriate to promote the public health. PMI is building a future on a new category of smoke-free products that, while not risk-free, are a much better choice than continuing to smoke. Through multidisciplinary capabilities in product development, state-of-the-art facilities, and scientific substantiation, PMI aims to ensure that its smoke-free products meet adult consumer preferences and rigorous regulatory requirements. PMI’s smoke-free product portfolio includes heat-not-burn and nicotine-containing vapor products. As of Sept. 30, 2020, PMI estimates that approximately 11.7 million adult smokers around the world have already stopped smoking and switched to PMI’s heat-not-burn product, available for sale in 61 markets in key cities or nationwide under the IQOS brand. For more information, please visit http://www.pmi.com and http://www.pmiscience.com.