Xiaomi Partners with Sharaf DG in UAE
All Xiaomi Products are now available across Sharaf DG stores in UAE

Dubai, United Arab Emirates, Sunday 2nd February 2021:
World’s leading smartphone brand, Xiaomi, has partnered with renowned consumer electronics retailer Sharaf DG to make its innovative solutions available across the UAE. Xiaomi has established the world’s largest consumer IoT platform and is the youngest company on the Fortune Global 500 list. The internet company known globally for its smartphones and smart hardware has partnered with electronics retailing giant Sharaf DG, a leading provider of technology products serving over a million consumers monthly with stores across UAE, Bahrain and Oman. Xiaomi develops smartphones, mobile apps, home appliances, consumer electronics, among several other products.
Xiaomi is continually increasing its range of products; its smartphones include Mi Series, Mi Note Series, Redmi and POCO Series. It’s not just into mobile phones, Xiaomi is famous for its wearables like fitness bands, mobile accessories like earbuds, home appliances such as air purifiers and they have also launched their Smart TV in the region starting last year. There’s a Xiaomi Mi Box S, which is a smart set-top box for televisions that offers films and TV shows without a user account or subscription. Xiaomi also makes a Mi TV Stick that works independently with smart televisions. All these products will now be available across the UAE in Sharaf DG stores as well as their e-commerce portal.
“We are delighted to announce our collaboration with Sharaf DG, which is a leading consumer electronic solutions provider in the Middle East to expand our reach and penetration in the regional markets. Our innovative products are very well-received by the consumers, and we’re happy to be able to offer them much higher access and ease of purchasing locally.” said Arjun Batra , Country Sales Manager, Xiaomi UAE, “This collaboration will amplify our brand awareness and give local consumers better opportunities to explore and interact with our solutions.” He added.
Sharaf DG, a part of the Sharaf Group, has stores across the Middle East region wherein customers can access the widest range of brands across product categories like consumer electronics, home entertainment, IT, telecom, home appliances and more. They currently have 33 stores across UAE, Bahrain and Oman. Xiaomi’s decision to partner with them is part of their strategic planning towards expanding their retail footprint, especially in UAE, the biggest shopping hub of the world. By making their products available through reliable and trusted regional retail giants like Sharaf DG, they aim to exponentially increase the visibility of their smart products and spread wider into the market.

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with 252 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 90 markets around the world.

In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list. In May 2020, the company made the Forbes Global 2000 List again and its ranking jumped to 384th.

For more information about Xiaomi, please visit our blog http://blog.mi.com/en/

Media Contact:
Akram Syed
Absolute Communications Group