AVITA launches visually expressive notebook series as it continues to lead the market with revolutionary and trendy design

• AVITA leads the Middle East market with visually expressive, revolutionary and trendy product range LIBER V and PURA to cater to a wide range of customer preferences

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Dubai, United Arab Emirates, 10 February, 2021: International tech innovator AVITA announces the official debut of its flagship products in the Middle Eastern. The launch series include LIBER V and PURA notebooks in the region. Keeping in line with the demand for laptops in the region, the new notebook series is best-in-class and a well-designed modern range, AVITA is all set to offer a cutting-edge experience as the launch series cater to offering a wide array of award-winning technology.

AVITA LIBER V: Post-modern aesthetic and breakthrough ultra-narrow bezel presents an extraordinary visual impression

The LIBER V’s design is inspired by Ricardo Bofill, the architect known for his “Visions of Architecture” which refers to his acclaimed work on the avant-garde fortress, La Muralla Roja, in Spain. The LIBER V mimics the fortresses design with neat geometric lines, interpreting the cubic philosophy of postmodernism.

The LIBER V series, which consists of 14 distinctive colors and 6 special print designs, received overwhelming consumer support and critical acclaim after its global launch.

LIBER V offers an unprecedented visual experience with its boundless ultra-narrow bezel and post-modern aesthetic. Equipped with professional-level functionality, whether for work, school or entertainment, LIBER V meets diverse multi-tasking needs whilst showing off a notebook design unlike anything that has gone before. The LIBER V series has achieved further advancements with its 78.2% screen-to-body ratio by compacting a 14-inch screen inside the 13.3-inch body. Its 3.7mm boundless ultra-narrow bezel is at least 10% slimmer than other similar products on the market.

AVITA understands the increasingly diverse needs of young professionals, and so LIBER V is equipped with multiple highly functional features. Adapting the new 10th Gen Intel® Core™ i5-10210U/i7-10510U processors, 8GB DDR4 ROM and large storage up to 1TB SSD, LIBER V can swiftly process and access files, allowing the user to work with ease, even with complex workflows.

AVITA PURA: bringing iridescent colors with minimalist aesthetics

AVITA will also launch the new PURA series. With the theme of “Simply You Need”, the all-new AVITA PURA adopts a minimalistic design that takes clutter out of the equation, bringing a wholly new, smartly designed laptop for the new generation. It offers something that is different, simple to use in busy daily life, and that has a chameleon-like ability to change functionality and support around daily moods and reactions. Its technical specifications give it responsive performance during daily computing tasks, so PURA can easily serve simple business, study or entertainment duties. The space-gray body shows off a simple yet futuristic, light & slim and non-slip design, weighing only 1.34kg making it easy to carry anywhere.

Globally bestselling model PURA launches with new specifications AMD (R5) and PURA Intel (i5), continuing the minimalist aesthetic. AVITA understands the increasingly diverse needs of young professionals, and so the certainly packs a punch. With AMD Ryzen™ 3 3200U and AMD Ryzen™ 5 3500U processor options for high performance speed, Radeon™ Vega 8 Graphics chip and 8GB DDR4 RAM, PURA can swiftly process and access files, allowing the user to work with ease; even with complex workflows. The superfast 256GB SSD internal memory (microSD card slot supporting up to an additional 2TB, subject to compatibility) ensures the notebooks are able to start up in a lightning quick speed of less than 20 seconds.

Launch date and suggested retail price
AVITA’s flagship products are available from 26th January and at a retail price at exclusive retailers (details: https://www.avita.global/mea/product/liber/where_to_buy), price is set to range as below, making it an exceptionally strong value proposition against mass-market laptops

Product Model Suggest Retail Price*
AVITA LIBER V14 i5-10210U 8GB 512GB SSD AED 2,829.00
AVITA PURA 14“ i5-10210U 8GB 512GB SSD AED 3,099.00
AVITA PURA 14“ R5-3500U 8GB 512GB SSD AED 2,399.00

*Remarks: selling price may vary from countries; please refer to details from the local retailers

For more product information, please visit: https://www.avita.global/mea

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