Emirates NBDintegrates website with UAE PASSfor seamless digital account opening

Dubai, 10March 2021: Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa and Turkey) region, announced that it has integrated its website with UAE PASS, the secure national digital identity and signature solution, enablingindividual customers to seamlessly open a bank accountusing their UAE PASScredentials.

Emirates NBD is among the first banks in the country to integrate with UAE PASS, implemented jointly by the Telecommunications Regulatory Authority (TRA), Abu Dhabi Digital Authority and Smart Dubai organizations.UAE PASSenables users to identify themselves through smartphone-based authentication, as well as sign documents digitally with a high level of security. By downloading the UAE PASS app and completing registration at one of over 300 UAE PASS kiosks in the UAE, the user will have a single digital identity across various government entities, as well as various other service providers.

The integration will allow potential customers to quickly and seamlessly open a bankaccount on the bank’s website (www.emiratesnbd.com)by eliminating the need to manually type in personal information on online forms. Users will now be able to log in with their UAE PASScredentials when signing up for a new Emirates NBD account and forms will be automatically completed with their details along with auto-uploading of documents, thus saving time and effort.

The initiative is part of the bank’s ongoing commitment to simplifying banking through digital innovation and complements the instant digital account opening service for individual customers available through the Emirates NBD Mobile Banking app.

Commenting on the collaboration, Abdulla Qassem, Group Chief Operating Officer, Emirates NBD, said: “As a firm supporter of the UAE government’s vision to be the first worldwide in smart services, Emirates NBD is proud to continue its partnership with UAE PASSto create a superior onboarding experience for our customers. This new initiative highlights the bank’s commitment to achieving digital leadership through our ongoing digital transformationprogram and by driving innovation.”

Suvo Sarkar, Senior Executive Vice President and Head of Retail Banking andWealth Management, Emirates NBD, said: “Emirates NBD’s collaboration with UAE PASSis integral to our customer-first strategy. The initiative greatly simplifies our customers’ user experience, providing them with a hassle-free account opening journey through our website.  We plan to introduce more such enhancements to our digital customer journeysin the future.”

Emirates NBD is an active participant in the UAE government’s smart services initiatives and an Official Premier Partner for Expo 2020 Dubai.


About Emirates NBD

Emirates NBD (DFM: Emirates NBD) is a leading Banking Group in the MENAT region. As at 31st December 2020, total assets were AED 698Billion, (equivalent to approx. USD 190 Billion). The acquisition of DenizBank represents a significant milestone for Emirates NBD with the Group expanding its presence to 13 countries, servicing over 14 million customers. The Group is ranked among the top 20 in the Forbes’ list of the World’s Best Regarded Companies, securing a leading spot among global brands.

The Group has a significant retail banking franchise in the UAE and is a key participant in the global digital banking industry with 94% of all financial transactions and requests conducted outside of its branches. The Group announced the creation of E20., a digital business bank for entrepreneurs and SMEs while Liv., the lifestyle digital bank for millennials continued to be the fastest growing retail proposition in the UAE. Emirates NBD was named ‘UAE’s Best Bank’ in 2020 for a fifth consecutive year by Euromoney. In addition, Emirates NBD received the ‘Excellence in Leadership in the Middle East’ award, introduced this year in light of the Covid-19 impact, as a recognition of its efforts in responding to the Covid-19 crisis.The Bankis ranked 87th in The Banker’s list of the World’s Top 1,000 Banks.  Emirates NBD was named‘Bank of the Year – UAE 2020’ for the sixth year and ‘Bank of the Year – Middle East 2020’ for the third time by The Banker. In addition, Emirates NBD has been assessed as the ‘Strongest Bank in the UAE’ and ‘Fifth Strongest Bank in the Middle East’ by The Asian Banker 500 Largest and Strongest Banks Rankings.

The Group has operations in the UAE, Egypt, India,Turkey, the Kingdom of Saudi Arabia, Singapore, the United Kingdom, Austria, Germany, Russia and Bahrain and representative offices in China and Indonesia with a total of 915 branches and 4,029 ATMs / SDMs. The Group has a large social media following, being the only bank in the Middle East ranked among the top 20 in the ‘Power 100 Social Media Rankings’, compiled by The Financial Brand for 2019. Emirates NBD is a major player in the UAE corporate segment and has strong Islamic banking, investment banking, private banking, asset management, global markets & treasury and brokerage operations.

Emirates NBD is an active participant and supporter of the UAE’s main development and community initiatives, in close alignment with the UAE government’s strategies, including financial literacy and advocacy for inclusion of People with Disabilities under its #TogetherLimitless platform. The Group is recognised for the pioneering efforts in employee volunteering and corporate social responsibility by IMPACT2030, the corporate volunteering arm of the United Nations. Emirates NBD Group is a Premier Partner and the Official Banking Partner for Expo 2020 Dubai.


UAE PASS is the first secure national digital identity for citizens and residents of the UAE. The app enables all registered individuals to access more than 5000 government, semi-government and private sector entities’ services through their respective websites and apps, and allows them to digitally sign and authenticate documents and transactions. UAE PASS also enables users to request a digital version of official documents issued to their name and to use the same to request services.

UAE PASS was launched during GITEX Technology Week 2018 as a joint initiative between the Telecommunications Regulatory Authority (TRA), Abu Dhabi Digital Authority and Smart Dubai. It is also supported by key strategic partners including the Federal Authority For Identity & Citizenship, the Dubai Electronic Security Center, and all the digital authorities of the respective seven emirates of the UAE.

In September 2019, the UAE Central Bank adopted the UAE PASS initiative allowing banks around the UAE to use it in processing banking transactions.

In order to enhance UAE PASS further and as part of the second implementation phase, UAE PASS now also enables users to request a digital version of their official documents, and to use them securely, to execute transactions and avail services from service providers when needed. This features eliminates the need for paper and physical visits, saving you time and effort. It is also powered by blockchain technology, providing you with optimal traceability and security. The Federal Authority for Identity and Citizenship is the first government entity to have included key official documents in UAE PASS, including Emirates ID, passports for citizens and residency for non-citizens.

Media contacts: media@smartdubai.ae

Learn more about UAE PASS at www.uaepass.ae or call us on 600561111