Garnierofficially approved by Cruelty Free International.
All Garnier products, globally, are now officially cruelty free –
the brand has been given the stamp of approval by
the Cruelty Free International Leaping Bunny programme, the leading organisation working to end animal testing and the cruelty free gold standard.
Garnier is one of thelargest, most global brands Cruelty Free International has ever approved under the Leaping Bunny programme. This is a giant leap,not only for Garnier, but for the beauty industry as a whole.
Michelle Thew, Cruelty Free International CEO“Garnier is a global brand familiar to us all. To work with them to help end animal testing for cosmetics and declare them officiallyapproved under the Cruelty Free International Leaping Bunny Programmeis a real milestone. It has taken many months, but Garnier have diligently reviewed every supplier and source and we are completely confident with the results.”
Leaping Bunny requires brands to forensically investigate their entire supply chain, includingall raw material and individual ingredients, for any cases of animal testing. Approval must be given to allof a brand’s finished products – individual products or items cannot be approved in isolation.
For Garnier this was a case of securing a declaration from more than 500 suppliers, who source more than 3,000 different ingredients, from across the world. For many months Garnier and Cruelty Free Internationalhave worked together to secure this evidence and ensure every product within Garnier’s global portfolio can officially display the Cruelty Free International Leaping Bunny logo – the universally recognised cruelty free mark. This stringent process ensures that consumers can buy Garnier products with complete confidence, knowing that they meet Leaping Bunny’s strict criteria.
Adrien Koskas, Garnier Global Brand President “Garnier has been committed to a world against animal testing since 1989.To beofficially approved by Cruelty Free International under the Leaping Bunny programmeis a realmilestone andwas always an important part ofourGreen Beauty mission. Today Garnier, takes another Green step towards becoming a fully committed, truly sustainable,transparent brandthat delivers Green Beauty for all of us.”
This announcement from Garnier comes off the back of a landmark year for the brand. In 2020, Garnier announced their Green Beautyinitiative, a complete end to end approach to sustainability, transforming every stage of Garnier’s value chainanddramatically reducing the brand’s environmental impact. Find out more about Green Beauty here
This announcement also comes amidst a wave of new sustainable innovations. Each new product underpins the Green Beauty commitments of the brand, and are now all officially approved byCruelty Free International under the Leaping Bunny programme:
- Garnier SkinActive reusable Eco-Pads: Zero waste pads for makeup removal.LaunchingSummer 2021 in GCC
- Garnier Ultra Doux Solid Shampoo:Zero plastic packaging and94% plant based. Launching 2022 in GCC
- Garnier Hydra Bomb Tissue Masks:Now with fully compostable*tissue mask (*biodegradable by home compost)Find out more here
- Garnier Ultra Doux shampoo & conditioner:Now with 100% recycled plastic and recyclable bottles. Find out more here
NOTES TO EDITORS
Garnier key facts & figures:
- #1 natural brand in the world (source: Euromonitor 2019)
- Sold in 64 countries
- 1.8 billion products produced each year
- Key targets for 2025:
- Zero virgin plastic, saving 37,000 tonnes of virgin plastic annually.
- Carbon neutral industrial sites, with 38,596 tonnes eq. CO2 emissions already saved through the increased use of renewable energy.
- 100% plastic packaging recyclable, reusable or compostable by 2025
N.B. Garnier’s Sustainability progress report contains a full account of commitments & targets. Please refer to this for all the details, information from experts and a sustainability roadmap from now to 2025.
Garnier is a global beauty brand, accessible to all, with the ambition to become the first truly sustainable, natural brand in the mass market.Since 1904, Garnier has been offering effective, innovative beauty products, inspired and enriched by nature. Natural, accessible and sustainable, the Garnier brand is animated by its daughter brands: Skinactive, Ultra Doux, Color Naturals and Olia.
For more information: www.garnierarabia.com
About Cruelty Free International:
Cruelty Free International is the leading organisation working to create a world where nobody wants or believes we need to experiment on animals. Our dedicated team are experts in their fields, combining award-winning campaigning, political lobbying, scientific and legal expertise and corporate responsibility. Educating, challenging and inspiring others across the globe to respect and protect animals, we investigate and expose the reality of life for animals in laboratories, challenge decision-makers to make a positive difference for animals, and champion better science and cruelty free living.