L’azurde Unveils New Instyle Collection with the Queen of Stage Myriam Fares

Dreamy Pieces Made of Diamonds, Pearls and Precious Stones Especially Made for Every Fashion Enthusiast

Press Release

Dubai, UAE –Mar29, 2021: L’azurde Company for Jewelry,the largest gold and jewelry designer, manufacturer, distributor and retailer in the Middle East, (L’azurde, the Company) has launched its newest collection under the name Instyle in cooperation with its brand ambassador, the Queen of Stage, Myriam Fares, who appeared as glowing as ever in the new advertising campaign.

The new Instyle collection by L’azurde features exquisite pieces of meticulously made jewelry, all crafted in the highest-quality gold and encrusted with diamonds, pearls and precious stones, according to the highest standards in jewelry making. As its name suggests, Instyle promises all L’azurde jewelry lovers fashionable and ultra-modern ornaments which can be styled in glamorous looks to keep up with the latest design and color trends in the world of fashion and jewelry.

“At L’azurde, we’ve always been the first to offer the newest designs in jewelry, and today we are proud to launch a full collection of modern and trendy pieces especially made for all fashion lovers and jewelry enthusiasts who are looking to create unique looks, said Selim Chidiac, CEO of L’azurde.“Jewelry has become a way to express oneself and one’s uniqueness and L’azurde has chosen its brand ambassador, Myriam Fares, known for her trendsetting styles, to be the new inspiration behind the fashionable Instyle looks”, he added.

Myriam Fares looks indeed as attractive as ever in the new Instyle campaign. In all her looks, she wears the amazing pieces of the collection, embodying the different sides of every modern woman.The Instyle collection presents versatile pieces all encrusted with precious stones, diamonds, pearls and zirconia stones so that every woman finds her perfect match.

In the campaign, Myriam also shows off selected pieces from L’azurde Valentine’s and Mother’s Day collections in addition to a limited-edition collection of jewelry sets especially designed for brides-to-be and which give the 2021 bride an opportunity to shine like a star on her wedding day.

The Instyle collection pieces are now available at the Company’s authorized distributors in major gold souks and can also be bought online at Lazurde.com at attractive prices, starting from 499 SAR to suit all budgets and they can also make the ideal gifts for all occasions.

For more L’azurde news and more information about the new Instyle collection, follow L’azurde pages on Instagram, Facebook and Twitter and shop on