Hill+Knowlton Strategies appointedto lead Jumbo Group communications across retail, distribution&enterprise divisions

April 1, 2021, DUBAI – Hill+Knowlton Strategies (H+K) has been appointed as Jumbo Group’s PR agency in the UAE to enhance creative communicationsacrossJumbo’s businessunits.

Ledfrom the H+K Dubai office, the team will develop Jumbo Group’s communications strategy to focus onpositioning Jumbo as the preferred choice for customers throughmedia and thought leadership engagements and relationship-building activities including local partnerships and brand activations.

Arvind Agrawal, CEO of Jumbo Group said: “H+K’s understanding of our strategic business needs brought a creative and fresh approach to the competitive pitch process. This best demonstrated their experience and passion tohelp us achieve our ambitions. Withstrong experience ofworking with digital media and theirexpertise to manage our diverse business needs across retail, distribution and enterprise, H+K was the right partner for us. We look forward to this partnership with H+K to enhance our marketing and communication efforts across the UAE through thoughtful and strategic opportunities to help us achieve our objectives across business lines.”

“Jumbo Group has more than 40 years of heritage in transforming the consumer electronics landscape through strong partnerships, impressive growth and value. With so many businesses operating within the Jumbo Group, you need to have the right support and expertise from your agency partner to make an impact,” said Bashar AlKadhi, CEO ofHill+KnowltonStrategiesEMEAx.

“Our technology practice brings specialisms that can match the needs of Jumbo’s various divisions, across consumer and enterprise, to deliver integrated communications campaigns to reach diverse audiences. We look forward to building a rewarding partnership throughelevating the story of Jumbo’s rich history and their central role in the region’s ongoing digital transformation agenda.”


About JUMBO Group

About Jumbo Group Established in 1974, Jumbo Electronics Co. Ltd. (Jumbo Group) is a diversified business Conglomerate headquartered in the UAE. Founded by the late Mr. Manu Chhabria, the Jumbo Group has established a legacy of Trust and Stability in the over 47 years of its existence. Starting from being a technology Retailer and Distributor, it has emerged into a US$2 billion multi-faceted Group with interests in Enterprise services & solutions, Logistics, Service Centres, 3D Manufacturing and Smart Homes. With over 60 global partner brands, the Group prides itself on strong corporate governance, technology adoption and leverage, quality and service accreditation, talent management and robust systems and processes.

About Hill+Knowlton Strategies
Hill+Knowlton Strategies, Inc. is an international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with 87 offices in 49 countries, as well as an extensive associate network. The agency is part of WPP, one of the world’s largest communications services groups.

Hill+Knowlton Strategies was the first global communications consultancy to establish operations in the Middle Eastmore than 35years ago with vibrant, interconnected and fully-owned offices across the MENA region.