MUSK THERAPY
Metamorphic through scent
Dubai UAE — This April, luxury French perfume house, INITIO Parfums Privés will celebrate the latest addition to its collection of fragrances, Musk Therapy. Available across the Middle East, this formula for happiness revives the therapeutic nature of perfume.
Joyful and uplifting, Musk Therapy draws on the advances of neuroscientific research on olfaction and establishes a connection between certain smells and the physical and emotional state. INITIO Parfums Privés worked in close collaboration with laboratories to develop a “functional fragrance” that resulted in a fragrance with beneficial ingredients that arouse an immediate physiological and emotional response – to act as an alternative medicine for instant happiness.
A therapeutic encounter, Musk Therapy is an association of natural ingredients and molecules that have been curated to elevate the mind and body. Exuding authenticity, every note and accord is magnified by its raw materials, captivating the senses with natural beauty. Natural white sandalwood is used to promote wellbeing, alleviating stress, calming, and boosting self-confidence. Magnolia recomposed with hedione further heightens the olfactory narrative and is a quasi-pheromone, which activates the brain’s pleasure receptors. Furthermore, blackcurrant revitalizes and liberates with irresistible energy, and is enhanced by intensely sensuous, ultra-addictive white musks.
The result is a perfume that is a purely positive addiction. Musk Therapy speaks to the deepest part of the reptilian brain, creating an olfactory circuit that crosses one’s emotional terrain. The effect is subconscious but long-lasting. A bubble of release and wellbeing.
-ENDS-
Musk Therapy Price:
1,100 AED for 90 ML
Full UAE Stockist List:
Initio Boutique – Perfumery & Co – The Dubai Mall
Situated on Level 2 – 043315572
Harvey Nichols – Dubai – Mall of the Emirates
Situated on Ground Floor – Phone: 044098888
Perfume Bay – Abu Dhabi – Marina Mall
Situated on Level 1 – Phone: 026766533
Perfume Bay – Abu Dhabi – Bawadi Mall
Situated on Level 1 – Phone: 037666488
Perfume Bay – Yas Mall
Situated on Ground Floor – Phone: 026666088
Atelier Perfumery – Dubai – Four Seasons
Jumeirah Beach Road – Phone: 0564154557
Atelier Perfumery – Dubai – Galleria Mall
431, Al Wasl Road – Phone: 043436922
Atelier Perfumery – Abu Dhabi – Dalma Mall
Situated on Ground Floor – Phone: 025556919
Atelier Perfumery – Abu Dhabi – Yas Mall
Situated on Ground Floor – Phone: 025522054
Elegance Style – Dubai – Mirdiff City Centre
Situated on Level 1 – Phone: 026326640
Elegance Style – Abu Dhabi – Dalma Mall
Situated on Level 1 – Phone: 042221551
Elegance Style – Abu Dhabi – Mazyad Mall
Situated on Ground Floor – Phone: 025591818
Elegance Style – Abu Dhabi – Bawabat Al Sharq Mall
Phone: 025868886
Limited Gallery – Ras Al Khaimah – Grove Village
Situated on Ground Floor – Phone: 026666708
Limited Gallery – Al Ain
Hazza Bin Zayed Stadium – Phone: 037512999
Limited Gallery – Abu Dhabi – Al Seef
Al Seef Resort & Spa By Andalus – Phone: 026666708
Limited Gallery – Abu Dhabi – Chique La Boutique
Al Bateen – Phone: 026664929