SHARE by Majid Al Futtaim Launches Donation Campaign toEncourage the Spirit of ‘Giving Back’

SHARE by Majid Al Futtaim Launches Donation Campaign toEncourage the Spirit of ‘Giving Back’

  • Creating positive impact through acts of sharing, Majid Al Futtaim invites customers todonate their SHARE points via the SHAREapp
  • SHARE will also donate a meal on behalf of every member who dines for over AED 50 within the Majid Al Futtaim ecosystem

Dubai, United Arab Emirates, 13April 2021:SHARE, the lifestyle rewards programme by
Majid Al Futtaim, has launched a new initiative this month encouraging customers to ‘share’ by giving back.

Members can help by donating their SHARE points to support non-profit organisations like Al Jalila Foundation. To donate points, customers simply have to log into the SHARE app and click on ‘Share your Points’ on the homepage.

Giving back will also happen with every meal purchased using SHARE.  When a customer spends more than AED 50 dining in Majid Al Futtaim malls or hotel restaurants or orders a ‘SHARE this Ramadan’ VOX Cinemas Combo, SHARE will donate on their behalf. Donated meals will be done via Carrefour and in partnership with the Emirates Red Crescent.

Kashmira Motiwalla, Head of Loyalty at Majid Al Futtaim – Holding said: “Across our business, we have enormous potential to create an incredible impact in communities in which we operate. There is no better time to give back to our communities than Ramadan, as charitable giving is an important tradition during this holy month. This year SHARE is proud to be supporting our loyal members in giving back with a few simple clicks on the SHARE app. We are rallying customers across the UAE to join SHARE and help us give back in the form of points or care packages to those in need.”

Outside of SHARE, Majid Al Futtaim is proud to be supporting non-profit organisations through key initiatives at Crate & Barrel, LEGO and Ski Dubai. More details on each initiative can be found at

Al Jalila Foundationis dedicated to transforming lives through medical research, education and treatment in the UAE.Donations will support Farah, Al Jalila Foundation’s paediatric program which provides life-saving treatment, funds cutting edge research and offers hope to countless children and their families.Emirates Red Crescent is a volunteer humanitarian organisation that supports official authorities in times of peace and war. Majid Al Futtaim chose to help each organisation because of thesignificant public benefit, relief and important assistance they provide.

The SHARE rewards programme is Majid Al Futtaim’s lifestyle rewards programme. SHARE members can earn points for all their purchases made across Majid Al Futtaim shopping malls and brands in the UAE. Points can then be used to pay for purchases and experiences, of they can be shared with family and friends. SHARE members also have access to an array of exclusive benefits and experiences to enjoy and share with others. To learn more or join SHARE, visit

About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

Majid Al Futtaim owns and operates 28 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 350 outlets and an online store.

Majid Al Futtaim operates more than 500 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to the consumer finance company ‘Najm’, and a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde, LEGO and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.

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