BFL Group continues to pursue ambitious 2021 expansion plan introducing Brands For Less store in the newly opened Circle Mall

April 14, 2021 –The BFL(Brands For Less) Group has inaugurateda new store featuring the shop-in-shop concept atthe newly opened Circle Mall in Jumeirah Village Circle (JVC) in Dubai. The launch forms part of the brand’sambitious expansion roadmap to growacross the GCC for 2021 to meet the region’s increasing demand for high-quality, low-priced branded items.

The new shopemploysthe same off-price business modelthat the BFL Group is known for, featuring a wide range of products. These includeclothing, homeware, sportswear, and toys fromover 3,000 designer brands, and customers can avail unique offers and experience the store’s treasure hunt concept.

Toufic Kreidieh, Chief Executive Officer of BFL Group, said: “Our new store promotes affordable items for everyone by offering high-quality, branded items at competitive prices. The newstore in JVCdisplays and providesnew arrivals of products every day to offer our shoppers in this area with a more convenient and better options to meet their needsfor premium items through smart spending. We are excited to introduce and invite all mall visitors to the first Brands For Less store at the Circle Mall.”

“The launch marks another important achievement in the group’s ambitious expansion strategy for this year. By expanding our footprint in the region, we are increasing the reach and customer base of our Brands For Lessflagship concept.We are committed to taking our offerings closer to our customers, and we believe that this new store in the JVC community will help us consolidate our presence within this Dubai’s thriving residential community. Looking ahead, we are planning to further expand our presence in other GCC countries such as Kuwait and Oman,” Kreidieh added.

Spread over an area of 660 square meters combined, Brands For Less’ new outlet is located on the Circle Mall’s ground floor. 

Customers can visit the Brands For Less social media account @brandsforless for more updates about the new store and latest new arrivals. They can also continue shopping online at