Grubtech and Foodics announce their partnership to empower restaurants and cloud kitchens

The strategic collaboration aims to centralize menu management and automate the order fulfilment process

18 May 2021 – Dubai, UAE –Grubtech, an all-in-one SaaS platform for cloud kitchens and delivery-centric restaurants today announced their strategic partnership with Foodics, a point of sale (POS) and management system for restaurants. 

Through this partnership, Foodics’ customer base of over 7000 restaurants will be seamlessly integrated with a variety of food aggregators such as Talabat, Jahez, and Careem, and grubtech’s customers will have access to an advanced restaurant point of sale. The integration will provide restaurants with the ability to centrally manage menus across all channels, and automatically receive orders from food aggregators directly into the Foodics POS. It will also ensure that restaurants have a single source of truth for orders made online and in store.

By doing so, restaurants will eliminate the need of dealing with a multitude of tablets from food aggregators, and manually punching in orders into the POS, allowing them to save time and effort while eradicating any errors and focusing on the main job at hand.

With the aim of helping restauranteurs maintain optimum restaurant service standards and provide a stellar customer experience, as part of this partnership, grubtech will be offering preferential rates for existing Foodics customers.

Commenting on this partnership, Mohamed Al Fayed, Co-founder & CEO, grubtech, said “Reliance on online food ordering has accelerated in the last year and will continue to grow, bringing on a number of new challenges for restaurants, such as efficiently dealing with omni-channel food ordering, maximizing efficiency and reducing the time from order to doorbell.”

“As a Dubai-based SaaS start-up, our hyper local food aggregator and online ordering channel integrations means that restaurants can be effortlessly present wherever their customers are. We are pleased to collaborate with Foodics to consolidate an otherwise fragmented tech stack and be able to jointly help restaurant operators grow their brand,” added Fayed.

According to Statista, global revenues in the online food delivery segment is projected to reach $151.5 billion in 2021 and a recent report by Paytronix Systems Inc. titled “Delivering on Restaurant Rewards”, revealed that 92% of vaccinated customers plan to keep ordering online even after the Covid-19 pandemic ends. This is reaffirmed by Deloitte survey that states 40% of customers prefer to order online. More so, at quick-serve restaurants, when technology is used to place an order, the frequency of visit goes up 6% and spend per visit improves impressively by 26%.

Commenting on this partnership, Omar Knio, Head of Brand, Foodics, said“We are on a mission to empower the restaurant industry with a one-stop-shop platform that will help them run and scale-up their operations effortlessly. Here comes our partnership with grubtech, an integration that eliminates the hassle and possible mistakes of delivery operation on the restaurant’s front of house & back of house. We are bringing food aggregator orders to Foodics’ Cashier App directly, which will offer the restaurant staff a seamless order fulfillment experience.”

The future of F&B is undoubtedly digital. As more and more consumers value convenience of online ordering over any other trait, restaurants that can adapt to the new reality will benefit.

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About grubtech:

grubtech is a B2B SaaS company dedicated toward empowering delivery-centric restaurants, virtual brands, and cloud kitchens through its purpose-built platform. Since 2019, grubtech has helped hundreds of brands and kitchens in MENA adapt their business to the new, delivery-first market environment, such as Delivery Hero’s cloud kitchen in Abu Dhabi, iKcon, Eathos, Azadea, and more.