Have you met Wamda, Shuaa, Qalam, Noqtaat SCRF 2021?

The unique mascots of Sharjah Children’s Reading Festival regale crowds with their cheerful antics!

For immediate release
Sharjah, May 21, 2021

If you suddenly hear the loud funky beats of a pop songat the 12th Sharjah Children’s Reading Festival, just turn orlook around, and you will see ‘Wamda’ (Flash), ‘Qalam (Pen), ‘Noqta’ (Dot) and Shuaa’ (Beam) march confidently into the venue at Expo Centre Sharjah,waving joyfully at the excited crowds.

The four delightful festival characters have distinct personalitiesand can be easily differentiated,one from the other. Dressed in pink, Princess Wamda wears a crown as she sashays towards the young children, waving her wand. Shuaahas a deep blue cape; Qalamis holding a book; whileNoqta, carries a cute little bag.

As kids gleefully rush to interact with themascots, they walk pastblowing kisses and giving virtual high fives, maintaining the stringent COVID-19 protocols for physical distancing with the young audience. Each day, the characters make their appearance at frequent intervals toperform several mobile shows across the exhibition’s halls and hallways and entertainboth kids and adults. 

Created especially for the prestigious SCRF event, each mascot has been carefully selected to highlight the importance of reading and literature. Wamda, Shuaa, Qalam, and Noqtaalso cater to the wide range of preferences children have for various kinds of characters, from larger-than-life princessesand superheroes to regular boys and girls.

Themed ‘For Your Imagination’,children of all ages can participate in several interactive sessions and explore the world of comics through 110 workshops and 22 shows at the 11-day Sharjah Children’s Reading Festival (SCRF) which runs till May 29 from 4pm -10pm daily. On Saturdays, the festival is open from 10am to 8pm.

Strict COVID-19 preventive measures are in place to ensure the safety of visitors at the region’s largest festival of its kind.