117thBlood Donation drive, spread over 16 years,of Joyalukkas,  the world’s favourite jeweler, is a resounding success

Joyalukkas, the world’s favorite jeweler, organized a blood donation campaign to commemorate ‘World Blood Donor Day’. This CSR initiative, under the banner of Joyalukkas global CSR activities, was a resounding success and reiterated the commitment of Joyalukkas to the society. Announcing this in a press release Mr. Joy Alukkas, Chairman, Joyalukkas Group said thatthis is the 117th blood donation campaign conducted over the past 16 years, under the auspices of Joyalukkas Blood Donation Forum thatwas setup in the year 2005.‘Donate blood. Be a Hero’ is the guiding principle behind which the forum functions. We are happy to state that our blood donation forum is a very active in India also.Apart from the fact that donating blood is a noble gesture, blood donation is an opportunity to save lives and help others to live their lives. It is this aspectthat provides extreme satisfaction to the donors. What is also important is the fact that every time a person donates blood, numerous tests are undertaken before the donor’s blood is given to a person who is in need of blood. It is also important to note that it was in 2005 that WHO proclaimed June 14th as World Blood Donor Day, the same year when the Joyalukkas Blood Donation Forum was initiated. The success of our group is the fact that we have a huge pool of volunteer donors, including donors who have donated blood more than 35 times.”

“For the past 16 years we have been able to continue this blood donation initiative in a very consistent manner in the UAE, in coordination with the concerned government authorities in AbuDhabi & Sharjah and withthe Dubai Blood Donation Centre in Dubai. The blood donation campaign is successfully run in 11 countries, globally.‘Blood donation is the ultimate donation’ is the guiding thought behind all our blood donation drives where not only Joyalukkas staff members but also general public take part to donate blood. This year’s campaign was undertaken on June 15th from 9 am to 2 pm at Dubai Blood Donation Centre located at Dubai Latifa Hospital. We had a large number of volunteer donors who came forward to be a part of this noble initiative. I also use this platform to request all business establishments and healthy individuals to come forward and donate blood so that precious lives can be saved,” added Mr. Joy Alukkas.