Dubai Festival City Mall Set to OpenDSS with Beautifully Choreographed Light and Music Show AndRecord-Breaking IMAGINE Show

Expect nine weeks packed with amazing deals, special offers, prize draws and fun-filled activities for the whole family to enjoy

Dubai Festival City Mallto offer visitors the chance to win AED 180,000 worth of Festival City Malls gift cardsduring DSS

Dubai, UAE, 29thJune 2021:Dubai’s highly anticipated annual shopping festival, Dubai Summer Surprises (DSS) is back with a bang and what better way to celebrate than visiting Dubai Festival City Mall, part of Al-Futtaim Malls for the opening. In partnership with Department of Tourism & Commerce Marketing (DTCM), the major shopping, dining, entertainment, and retail destination will be launching the 24th edition of the popular shopping event with a beautifully choreographed light and music show with specially created projections illuminating the night sky in tune of “Dubai KawkabAkhar”. From fountains, lights, projections,and lasers, to Dubai Festival City Mall’stwo-time record-breaking IMAGINE show, the launch of DSS is not to be missed on Thursday 1st July at 7:57pm.

This year DSS comes packed with amazing deals and promotions from the city’s most-loved retailers,which can all be enjoyed at Dubai Festival City Mall. From 1stJuly to 4thSeptember, visitors will be able to take advantage of a range of great savings, surprises, and rewards across participating retailers. Plus, Dubai Festival City Mall will be offering extra shopper incentives including a chance to win an AED 20,000 Festival City Malls gift cardseach week when they spend AED 300 or more. All shoppers need to do is validate their receipts at the customer service deskto enter the weekly draw.So, get ready, and shop until you drop!Remember, DSS will run during Eid Al Adha as well as Back To School season making it a great time to pick up gifts for loved ones and stock up onschool essentials.

Additionally, Dubai Festival City Mall is offering a host of free activities for the littles ones to enjoy, located at Festival Square. From abeach themed playground and sandpit,to a series of fabulous kid’s workshops, childrenwill be spoilt for choice. Whilst those who want to have the opportunity to win instant prizes during DSS can spendAED 300 at any of the mall retailers, validate their receipts at the customer service desk and then complete all three skilled games for a chance to winamazing retailer giveaways andFestival City Malls gift cards upto AED 2,000.

David Huesser, Director Asset Management Al-Futtaim Malls said:“‘As ever, our focus at Dubai Festival City Mall is to provide our shoppers with exceptional experiences,so we are thrilled to be partnering with DTCM once again to launch DSS.Working closely with our retail partners, we will be bringing visitors some of the best offers they can get in Dubaias well as a range of fun-filled activities for the whole family all under one roof. We look forward to welcoming visitors toour world-class destination offering dynamic experiences to be enjoyed throughout the Summer and beyond.”

Tomark a perfect end to aday of shoppingandfamily-friendly activities,visitors can alsohead to the city’s iconic waterfront dining area offering a stunning view of the bay. With 15 restaurant options available, which overlookFestival Bay, visitors can choose from variety of cuisines including Italian, Seafood, Emirati, American, Lebanese, Indian and Turkish as they sit back and watch Dubai Festival City Mall’sone-of-a-kind laser, light and water show, IMAGINE.

Ready, set, save as Dubai Festival City Mall says aloha to Summer!


Notes to Editors

Those attending the DSS launch at Festival Bay, Dubai Festival City Mall must be vaccinated, socially distanced and wear a mask.

Spend and Win Redemption Process

  1. Thursday 1st July to Saturday 4th September 2021 for a chance of winning anAED 20,000 Festival City Malls gift card every week

Instant Prizes Redemption Process

play skilled games at Festival Square

#DubaiFestivalCityMall @dubaifestivalcitymall #DFCMSummer





Established in the 1930s as a trading business, Al-Futtaim today, is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.

Structured into five operating divisions; automotive, financial services, real estate, retail and health; employing more than 42,000 employees across more than 20 countries in the Middle East, Asia and Africa, we partner with over 200 of the world’s most admired and innovative brands.

Al-Futtaim’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers each and every day. For more information visit:


Dubai Festival City Mall is one of the major shopping destinations in Dubai and super-regional flagship mall in the Al-Futtaim Malls portfolio. With over 400 outlets, the mall is home to IKEA, renowned fashion brands like Zara, H&M, Marks & Spencer, Nike, Adidas and more.

The dining destination offers iconic waterfront Dining on Festival Bay, 50 restaurants and cafés, the largest Food Court in Dubai and is first to market F&B concepts like Origami, Oporto, Sugar Factory, Tortilla, a brand-new Rainforest Cafe and the Middle East’s only Hard Rock Café. The entertainment venue offers a 7-star 18-Screen Novo Cinemas with 4D IMAX, Fabyland, a 70,000 sq. ft. family entertainment centre, world first BounceX trampoline park and the record-breaking, global attraction IMAGINE.

Hannah Cole

T 9714 3304030 E 416