REDTAG launches new fashion and homeware collection, to delight shoppers for Eid al Adha

With the Eid al Adhadrawing near, REDTAG, the Middle East’s favorite value fashion and homeware brand, has launched a tastefully curated collection to brighten homes with a festive air, and delight the entire family.

July 4th, Dubai, UAE: REDTAG, the region’s favourite homegrown value fashion brand, has launched a brand new collection across its entire range of offerings, which will make perfect gifts for loved ones, and liven up celebrations for the entire household, during the upcoming Eid al Adha festivities.

From exquisite and inviting furnishings to embellish the home; alluring tableware to add style to your sumptuous feast; and elegant fashion for the entire family; the REDTAG Eid Al Adha collection has been curated with an eye toadd a dash of magic, to this special time of the year.

The REDTAG Eid collection for women features the perfect mix of subtle and extravagant, with satiny peach, shimmering pink, and gorgeous sequins, accessorized with clutches to match, and sophisticated footwear.For the young ladies and gentlemen of the family,the REDTAG kid’s collection blends adorable and trendy. Spoil the young ladies this Eid, with charming dresses in gold,cream, and angelic white; and bring out the jaunty brat in the young gentlemen, with chic and energetic summer outfits, heavy on denim and khaki, offset with variations on the classic white tee, and bright, eye-catching shirts. The REDTAG men’s collectionhas a trendy and suave, but relaxed casual air, this Eid;with an emphasis on slick fits and sleek designs, in black, tan, and grey, with a touch of traditional motifs, and paired with season appropriate loafers and sneakers.

The REDTAG homeware collection for Eid al Adha has been curated with exceptional attention to detail. Whether it’s the gold motifs on china and glass, sleek gold abstract serving trays, or wonderfully-crafted hammered gold serving bowls, there’s more than a hint of the regal, in the REDTAG tableware collection. And REDTAG’s soft furnishings are sure to add the finishing touches to any ensemble, and every room in the home.

“We wanted to delight all ages and the entire family, this Eid Al Adha, and I’m confident this collection will exceed the expectations of our customers”, said Shehbaz Shaikh, Chief Retail Officer at REDTAG. “When curating our collection, we try and reflect the identity, aesthetics, and expression, of our customers; with a twist that they might find exciting and intriguing. We believe this Eid collection typifies that approach, and we’re excited to bringit to our loyal customers, for this special time of year”, Shehbaz concluded.


A BMA International company, REDTAG was launched as a value apparel and homeware label in 2006. Driven by the vision of delivering high-quality and affordable fashion and lifestyle products, the brand has emerged as a leader in its niche. From its first store in Abu Dhabi, REDTAG has rapidly expanded to over 190 outlets across the Middle East and Asia – including the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman, Bahrain, and many more locations. REDTAG is built on a strong customer focus, delivering enjoyable in-store experiences and seamless online interactions that are designed to exceed expectations. The brand takes a ‘Glocal’ approach to its offerings – adapting global trends to local sensibilities. REDTAG’s highly successful ‘RT Rewards’ loyalty program is currently over 14 million members strong, and growing fast. The program encourages repeat visits through tailored offerings and special rewards, with over 90% of the company’s transactions now coming from repeat customers.