Joyalukkas, the world’s favourite jeweler, honoured the unsung heroes who have been in the forefront during this pandemic. There are quite a good number of unsung heroes who are providing selfless service during the pandemic and it is very important that their contribution to the society is well recognized.

The 2-week campaign, through a well-planned and systematic approach identified and rewarded these workers including delivery boys, cleaners, office boys, drivers etc., who went beyond their call of duty in order to extend a helping hand.

In an event attended by the functional heads of Joyalukkas Group International Operations as well as RJ Midhun Ramesh, all the selected golden heroes were provided with AED 1000 worth Joyalukkas gift voucher and a memento.  The campaign, which was well received by the general public, was executed in co-ordination with UAE’s leading radio stations Hit FM and City FM.