Pearson Middle East hosts “Higher Education Steps Up”: A series of live events to take Digital Transformation in Educationto the next level

The events series will build on Pearson’s efforts to take learning and teaching in a hybrid mode to optimize learning outcomes

United Arab Emirates, 07 July 2021 –Pearson, the world’s learning companyhas announced its new online events series to highlight the expedite adoption of digital transformation solutions in the Higher Educationand lifelong learning space and how it has led to rethink the delivery of education to students.

The accelerated innovation and the need to embrace technological solutions for the education industry to remain competitive has helped many institutions achieve their strategic objectives of offering students flexibility in creating their own learning experiences. According to the recent Pearson Global Learner Survey, as students around the world experienced a major virtual transition in learning since the outbreak of the pandemic, they’ve gained life skills – both social and educational, that opened their eyes to the importance of continued perseverance, finding silver linings, and reassessing future paths based on those new skills.Digital transformation and adoption have led students to many opportunities, including greater use of learning analytics, more control on the pace of their learning, access to recorded lectures, increased engagement, and wider access to education.

In continuation to bring the fundamentals of learning during and post the pandemic to light, Pearson Middle East has crafted a selective collection of fireside chats with key thought leaders, interactive workshops, eye-opening webinars, digital innovation events, and much more to support the Higher Education community in the Middle East to get together, learn something new, exchange ideas and get inspired.

Majid Mneymneh, Vice President- Higher Education, Pearson Middle East, commented“Even before COVID-19, there was already high growth and adoption in education technology, with global edtech investments reaching US$18.66 billion in 2019 and the overall market for online education projected to reach $350 Billion by 2025. Technology is bound to play a vital role in the new era of learning and teaching. Implementation of innovative techniques to teaching is becoming as important as innovation. The pandemic prompted a newfound urgency to reinvent the curriculum and offer flexible learning. To address the challenges in the new normal for the education industry requires a global approach and cannot be addressed by individual institutions. At Pearson, we aim to generate thought-provoking discussion with key industry leaders and educators through this seriesto support universities and educational institutions in the UAE and across the Middle East region at this challenging yest exciting time.”

The first webinar which was scheduled on Tuesday, July 6th 2021 titled Optimize STEM skills with Virtual Labs had Heather Myler – Head of Instructional Design, Beyond Labz and Fouad Ibrahim – Digital Advisor, Pearson Higher Education discuss strategies to support, engage and assess students with virtual immersive experiments.

On Wednesday, July 7th 2021, the organization scheduled an interactive workshop to address the key Soft Skills for today’s changing work demands with LamisHezbawi – Learning Advisor for Career and Student Success, Pearson Higher Education. Most employers today complain of millennials, school leavers, university graduates or perhaps simply youngsters lacking the soft skills needed in today’s workplace. LamisHezbawi will dig deep into the relative importance of soft skills at the workplace and how these skills can be developed.

On Tuesday, July 13th 2021, another interactive webinar with Ahmed Samir – Learning Advisor at Pearson Higher Education will highlight the importance of offering proctoring exams. The need to offer a consistent, streamlined testing experience and reach more candidates — even those in rural geographies — by offering the convenience of at-home testing has resulted in a huge demand for proctored exams. The webinar willuncover the benefits of fully web-based solution designed to run as a stand-alone experience to offer candidates the comfort and convenience of taking remote tests using their own equipment, with minimum prerequisites.

On Wednesday, July 14th 2021, a fireside chat on Refining College and Career Readiness to Improve Success with Dr. David Conley – Professor Emeritus of Educational Policy and Leadership, University of Oregon and LamisHezbawi – Learning Advisor for Career and Student Success, Pearson Higher Education will address the development of the skill set and mindset that will help equip all students to succeed academically and professionally.

Tuesday, July 27th 2021 will host the last webinar for July with Helen Miller, an expert in Pearson MyLab and Mastering. The webinar will focus on MyLab Management and how it helps educators connect with students meaningfully, even from a distance. This digital platform helps educators activate learning to fully engage learners, assess their work online and make use of interactive tools todecide what to teach and how best to teach it.

To learn more about the new online events series running through to December 2021 to support higher ed learners, educators, and institutions and to register for the webinars on Taking Digital Transformation to the Next Level, please visit –

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