Valuefashion brand Twenty4 launches new range for Eid al-Adha festivities

  • The Eid al-Adha collection for women by Twenty4 is a homage to centuries-old traditions in the Middle East and an earnest attempt to offer unmatched value in contemporary fast fashion.
  • Exclusive gift for shoppers for the festive season – a high-quality, beautifully crafted faux-leather vanity case, with every purchase over SAR 300.

July 14th, Riyadh, Saudi Arabia: Twenty4, a leading value fashion brand in the GCC region, has launched its biggest ever fashionwear range, in time for Eid Al-Adha celebrations. Alongside its unique line-up of contemporary high street fashion at budget prices, Twenty4 has also introduced an exclusive gift for shoppers for the festive season – a high-quality, beautifully crafted faux-leather vanity case, with every purchase over SAR 300.

A fusion of global high-street fashion and Middle Eastern ethnic flair, the new Eid al-Adha range features chic vintage-styled jumpsuitswith gathered shouldersand geometric patterned button-down maxi and midi dresses in off-white and this season’s most popular colour-ultimate grey. Also included is an array of accessories–chain metal belts in smoked gold and high-heeled pumps in creams and tan–to add adash of festivenessand create a bold trendy look.

Commenting on the launch, Mushtaq Mohammed Jaffar – Brand Head for KSA Region Twenty4, said: “Modern-day, fashion-conscious shoppers view fashion as the ultimate form of self-expression. So, as a committed value fashion brand, we wanted to ensure that on-trend fashion remains accessible and affordable to all during the festive celebrations. But that’s not all. At Twenty4, we are always on a quest to elevate our customer’s shopping experience.And the Eid gift is a realization of this commitment, and our way of saying thank you to our shoppers”.

Apart from the exclusive Eid Al-Adha range, visitors can also enjoy a selection of pastels and summer prints to remain fashionably cool even as temperatures soar!Geared towards the whole family, Twenty4 offers a wide array of clothing choices. Alongside cutesynew-born and babywear, Twenty4 excels in teen trends for fashion. Girls can revel in tops with catchy prints and get a complete makeover through capsule collections with matching slings, cross-body bags, and pretty bow barrettes. Boys can pull off a perfect rugged look with the new range of jeans and well-contrasted t-shirts.

Adult shoppers will also be spoilt for choice, from fashion-forward day-wear, to flowing skirtsand statement balloon sleeves,The colour palette includes shades of blue, white, soft pink, neons and a hint of pale yellow. Men can indulge in versatile and practical staples that quickly elevate everyday looks. Multi-pocket chinos and khakis in eccentric colours and printed casual shirts are back just in time for the beach season.

Available across Twenty4’s 38 outlets in the GCC region, the Eid al-Adha collection is the latest of the brand’s many initiatives at the intersection of conservative fit and modern flair. In addition, the homegrown brand’s loyal patrons can always find the all-season selections at their nearest stores.

About Twenty4:

Part of BMA International Group, Twenty4 was launched in 2013 to offer unmatched quality and value in contemporary fast fashion by keeping up with the latest trends and tailoring to distinctive customer needs. As a result, Twenty4 now averages 20,000 unique designs per season, employs over 1500 professionals, caters to 3.6 million customers annually, and has expanded across the KSA, the UAE, Oman, Bahrain, and Kuwaitwith 38 outlets. Crafting a niche for itself at the intersection of conservative fit and modern flair, Twenty4 continues to drive affordability, inclusion and diversity in fashion while making its shopping experience an adventure where something exciting awaits at every turn.