Lifestyling Brand and iCademy Middle East Join Forces to Promote Literacy

Experience The Power of Words

Dubai, United Arab Emirates, August 8, 12021, iCademy Middle East, the region’s first internationally accredited and KHDA licensed online school recently announced its participation with the BUKX Experience. Conceptualized by Dubai-based Lifestyling Brand – LB, a digital content creation agency, BUKX Experience will celebrate 5 UAE-based works of literature with short interactive sessions by their authors who will appear live. The event will take place on Monday August 9, 2021, at the Daily Dose Café in Jumeirah 1. The event is also being live streamed on the LB NETWORK YouTube channel. The Experience begins at 3pm and is expected to wrap up around 9pm.

BUKX Experience Event is being held on National Book Lovers Day and aims to spark creativity, awaken the literary flair, and inspire a passion for learning among people of all ages and backgrounds. Catherine O’Farrell, an influential education professional, clinical Psychologist, and Director of the iCademy Middle East Knowledge Hub, is Guest of Honor.

BUKX will feature authors who will share their literary experience and discuss their books including – Grace Karim, Ooread; Waleed Shah, Rock Your Ugly; Nisha Sanjeev, Anamica; Dr. Ameya Ghanekar, 23 ½ Beds and Heath Bailey, Going Global.

Guest of Honor, Catherine O’Farrell, has served in executive leadership roles for some of the region’s largest K-12 school groups. O’Farrell is widely regarded as a regional influential leader and advocate for special education and inclusion communities. She has appeared on Dubai Eye Radio as an education expert, and she has published several articles on inclusion and well-being. Her academic leadership accomplishments have also made her one of the most sought-after presenters at education conferences across the region. O’Farrell was recently selected as Director of the iCademy Middle East Knowledge Hub, an on campus blended learning in Dubai knowledge Park.

“Through BUKX, LB aims to showcase the creativity of the distinguished authors and disseminate their shared experiences though encourage more and more people to harness the power of words in books, commented Laurel Clive, Director – Strategy – LB.

“Congratulations to Mr. Roshan, Susan Kamau, and the entire LB organization.  iCademy Middle East and Pansophic Learning have a long and proud history of partnership and engagement in the communities we serve.  We are truly honored to participate in BUKX Experience,” said Jeffrey Smith, Director of School Partnerships for iCademy Middle East. 

-ENDS-