Bold New Kia Cerato Launched in Middle East and Africa

  • Revealed only recently in South Korea, the new Cerato is the first model in the Middle East encompassing Kia’s new brand philosophy
  • The facelifted Cerato features a sport-inspired appearance with cutting-edge exterior design and a driver-centric, luxurious cabin
  • Designed with advanced technologies, Kia combines safety and connectivity for a convenient, dynamic driving experience
  • The Cerato officially launches across Middle East & Africain August 2021

Dubai, United Arab Emirates, August10, 2021 –Today, Kia introduces the new Kia Cerato to markets in Middle East and Africa (MEA). The first model in MEA to sport Kia’s newly evolved logo. The new Cerato is sports-inspired and driver centric, built on Kia’s experience-orientated platform. With a modern, cutting-edge appearance, the new Cerato’s introduction to local markets sees the return of a regional favourite with a facelifted, sport-inspired design which brings the brand’s advanced safety functions and high-tech features to a car with a dynamic stance.

The all-new Cerato utilises full LED headlights which appear as slender lines with the radiator grille to underline the redesigning of the face of the model, defining the car’s sporty exterior. At the rear, strong horizontal lines add a bold appearance with depth to the fluid exterior design. Under the hood, Kia’s new and significantly improved 3rd generation powertrain engines, supports the Cerato’s fuel efficient drive.

Inside the Cerato, drivers can enjoy the best of comfort and technology, with high resolution 8-inch display screenand a 4-inch colour TFT LCD cluster for an improved, convenient driving experience.With the car’s new and improved IT connectivity, Kia’s new Multi-connection Bluetooth & Wireless Charging systems allow for a wire-freeuser experience.The model also features Remote Ignition and Smart Trunk functions, providing advanced solutions to everyday inconveniences.

Along with noise and vibration being significantly reduced at source point, the Cerato’s hi-resolution wide screen increases user visibility with its User-friendly Graphic Interface to support the driver on his travels. The Cerato’slarge display also supports Apple CarPlay and Android Auto respectively, providing the ideal driving environment on the road.

Yaser Shabsogh, Kia’s Chief Operating Officer, Regional HQs, Middle East & Africa said: “We are delighted to offer the new Kia Cerato to the region. As  a sign of the progress which we are striving to make, the Cerato brings to life our newly forged path towards an intuitive product line-up. Over the coming weeks, we look forward to having customers interact and test the new Cerato.”

“Like any Kia model, the Cerato is fashioned with essential features making it a popular model in MEA markets. Featuring the latest upgrades and Kia’s Advanced Safety specifications bundled into a stylish, sporty design, the all new Cerato provides the ideal driving environment for roads across the region today.”He adds.

As a key priority in its design, the Cerato’s Advanced Safety technologies satisfy the need for both safety and convenience with best-in-class features to support drivers in life. The latest model incorporates its new Electronic Parking Brake and Auto Hold braking systems to support secure parking. Equipped with Kia’s DRIVE WiSE systems, the Cerato includes Forward Collision-Avoidance Assist, with Lane Following and Keeping assist systems to ensure a smooth driving experience on the road.

Equipped with Kia’s innovative, trademark safety features like Rear View Monitoring features to support Collision-Avoidance, Parking Distance and Safe Exit Warning systems, ensure that the new Cerato provides a stylish,  stable, and safe trip.

The new-look Kia Cerato will be available in local markets in the MEA region from August 2021.

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Kia Corporation – about us

Kia (www.kia.com) is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company’s brand slogan – ‘Movement that inspires’ – reflects Kia’s commitment to inspire consumers through its products and services.

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